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Market Research (Feb20) > Chapter 2 - Cross-Cultural Variations in Consumer Behavior > Flashcards

Chapter 2 - Cross-Cultural Variations in Consumer Behavior Flashcards

1
Q
  • Means More than Export and Import
    -Can include Values, Lifestyle and Attitude
A

Globalization

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2
Q

Globalization is changing from: (2)

A

-one way influence from US from other countries
-Mutual Influence

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3
Q

a recent study groups global consumer from 40 countries into key types: (10)

A
  1. Undaunted Striver (17%)
  2. Secure Traditionalist (16%)
  3. Empowered Activist (15%)
  4. Impulse Spender (14%)
  5. Minimalist Seeker (12%)
  6. Conservative Homebodies (8%)
  7. Balance Optimist (6%)
  8. Cautious Planner (5%)
  9. Self Care Aficionados (5%)
  10. Inspired Adventurer (3%)
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4
Q

Determine Individual striving for success

A

Undaunted Striver (17%)

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5
Q

Prefers Stability and Tradition

A

Secure Traditionalist (16%)

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6
Q

passionate about Social causes and making a difference

A

Empowered Activist (15%)

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7
Q

Enjoys spontaneous Purchases and Experience

A

Impulse Spender (14%)

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8
Q

Seeks/Prioritize Simplicity

A

Minimalist Seeker (12%)

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9
Q

prefer staying close at home

A

Conservative Home bodies (8%)

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10
Q

Maintain Positive Outlook while being Cautious

A

Balance Optimist (6%)

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11
Q

Careful in there decision making

A

Cautious Planner (5%)

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12
Q

Prioritize their well being

A

Self Care Aficionados (5%)

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13
Q

Seek new experiences in life

A

Inspire Adventurer (3%)

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14
Q

Complex Whole that includes Knowledge, Belief, Art, Law, Morals, Customs and any other Capabilities.

A

Culture

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15
Q

Give rise to Norm and associate sanctions, which in turn influence consumption Pattern

A

Cultural Value

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16
Q

Specify ranges of appropriate behavior

A

Norms

17
Q

penalties for violating Norms

A

Sanctions

18
Q

the numerous values that differs across culture and affect consumption include: (3)

A
  1. other oriented values
  2. Environment Oriented Values
  3. Self-oriented values
19
Q

Other-Oriented Values (6)

A
  1. Individual/Collective
  2. Youth/Age
  3. Extended/Limited Family
  4. Masculine/Feminine
  5. Competitive/Cooperative
  6. Diversity/Uniformity
20
Q

Environment-Oriented Values (6)

A
  1. Cleanliness
  2. Performance/Status
  3. Tradition/Change
  4. Risk Taking/Security
  5. Problem Solving/Fatalistic
  6. Nature
21
Q

Self Orientated Values (6)

A
  1. Active/Passive
  2. Sensual Gratification/Abstinence
  3. Material/Non Material
  4. Hard Work/Leisure
  5. Postponed Gratification/Immediate Gratification
  6. Religious/Secular
22
Q

Non Verbal Communication (7)

A
  1. Time
  2. Space
  3. Symbols
  4. Relationships
  5. Agreement
  6. Things
  7. Etiquette
23
Q

The Meaning of time Varies between cultures in two Major Ways:

A
  1. Time Perspective
  2. Time interpretation
24
Q

Overall use and meaning assigned to Space: (2)

A
  1. Space connected to Rank
  2. Personal Space
25
Q

Symbol for mourning of death in the far east but purity in United States

A

White

26
Q

Associated With Death in many Latin American Country

A

Purple

27
Q

Femininity/Masculinity in different countries

A

Blue

28
Q

Unlucky or Negative/ Lucky in different Countries

A

Red

29
Q

Sign of Death in Mexico

A

Yellow Flower

30
Q

Suggestion of Death in England

A

White Lilies

31
Q

Unlucky Number/ Lucky Number in Different Countries

A

7

32
Q

Negative/Positive

A

Triangle

33
Q

Wisdom/Bad luck

A

Owl

34
Q

Grace/Homosexuality

A

Deer

35
Q

Describe a population in terms of its size, Structure and distribution

A

Demographics

36
Q

Meaning of PPP

A

Purchasing Power Parity

37
Q

Based on the cost of a standard market Basket of products bought in each country

A

Purchasing Power Parity (PPP)

Market Research (Feb20) (3 decks)

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