Chapter 3: Building and Clarifying your Message Flashcards
1
Q
Why is storytelling necessary?
A
changes your mind, mood, and heart
-proven to drive memory, recall and attention which is key for consumers so they remember you’re brand
2
Q
Elements of great storytelling
A
-relatability –> see self in the story
-novelty –> something new
-fluency –> easy to get absorbed
-tension –> what is and what can be
3
Q
How and why people connect through stories
A
-activates the brain
-basically, watching a story releases three hormones: cortisol, dopamine and oxytocin which all correlate to increasing memory, attention, and recall.
