Chapter 2: The Role of Social Media Flashcards
1
Q
Network effect
A
value of a product, or service depending on the number of buyers, sellers, or users leveraging it
2
Q
Social media vs traditional media shifting earned media
A
3
Q
user generated content
A
content that has been posted by users
4
Q
importance of social networks in earned media
A
-bring exposure to brands
-creates two-way dialogue
-WOM offline and online
-increases traffic
5
Q
two-way conversations that are available through social media
A
