Chapter 3

Question 1

Sustainable marketing:

Answer 1

Sustainable marketing: socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Question 2

Marketing’s Impact on Consumers

Answer 2

Marketing’s Impact on Consumers

• High Prices
• Deceptive Practices
• High-pressure selling
• Shoddy, harmful, or unsafe products
• Planned obsolescence artificially limited useful life

Question 3

Marketing’s Impact on Society as a Whole

Marketing’s Impact on Other Businesses

Answer 3

Marketing’s Impact on Society as a Whole

• False wants and too much materialism
• Too few social goods
• Cultural pollution

Marketing’s Impact on Other Businesses

• Acquisitions of competitors
• Marketing practices that create barriers to entry
• Unfair competitive marketing practices

Question 4

Consumer Activism and Environmentalism

Answer 4

Consumer Activism and Environmentalism

Consumer Activism: an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers

Environmentalism: an organized movement of concerned citizens, businesses, and government agencies to protect and improve people’s current and future living environment.

Question 5

Ethics

Answer 5

•Ethics are moral principles that govern behaviour and conduct. They refer to a system of principles and guidelines.

Question 6

Ethical Marketing:

Answer 6

Philosophical examination of particular marketing issues and marketing practices from a moral point of view and applying standards of moral conduct to the marketing activities of a firm.