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COMM 223

This class was created by Brainscape user William Guinaudie. Visit their profile to learn more about the creator.

By: William Guinaudie
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Decks in this class (14)

Chapter 1
What is marketing,
5 steps of marketing process,
Needs wants demands
27  cards
Chapter 2
Strategic planning steps,
Mission statement,
Company objectives and goals
9  cards
Chapter 4
Marketing environment,
Microenvironment,
Company
19  cards
Chapter 6
Consumer buyer behaviour,
Consumer behavior,
Characteristics affecting consume...
14  cards
Chapter 7
4 steps in designing customer dri...,
Market segmentation,
Requirements for effective segmen...
5  cards
Chapter 8
Product and services,
Levels of products and services,
Product and service classificatio...
11  cards
Chapter 9
Brand a name symbol icon design o...,
Trademarks,
Brand relationships with so many ...
15  cards
chapter 10
Price the amount of money charged...,
Customer value based,
Cost based pricing
12  cards
Chapter 11
Value delivery network the networ...,
What is a channel,
How channels add value
7  cards
Chapter 13
The promotion mix marketing commu...,
Push vs pull promotional strategies,
Advertising
4  cards
Chapter 14
Personal selling,
The role of salesforce,
Selling digitally online mobile a...
5  cards
Chapter 15
Direct and digital marketing,
Forms of digital and direct marke...,
Social media marketing
6  cards
Chapter 16
Global firm a firm that by operat...,
Major international marketing dec...,
The international trade system
5  cards
Chapter 3
Sustainable marketing socially an...,
Marketing s impact on consumers,
Marketing s impact on society as ...
6  cards

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COMM 223

  • Class purpose General learning

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