Chapter 3 Flashcards
Value of electronic businesses
Digital Darwinism
Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
Disruptive Technology
A new way of doing things that initially does not meet the needs of existing customers. They tend to open new markets and destroy old ones.
Sustaining Technology
produces an improved product customers are eager to buy, such as faster cars or larger hard drive. They tend to provide us with faster, better and cheaper products.
Internet
A massive network that connects computers all over the world and allow them to communicate with one another. Computers connected via the internet can send and receive information including text, graphics, voice, video and software.
Web 1.0 (Business 1.0)
A term to refer to the world wide web during its first few years of operations between 1991 -2003. Entrepreneurs began creating the first form of ebusiness.
Ecommerce
Buying and selling of goods and services over the Internet. Refers only to online transactions.
Ebusiness
Includes ecommerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners and exchanging real time information.
World Wide Web (WWW)
Provides Access to Internet Information through documents, including text, graphics, and audio and video files that use a special formatting language called Hypertext Markup Language.
Hypertext Markup Language (HTML)
Publishes hypertext on the WWW, which allows users to mover from one document to another simply by clicking a hot spot or link.
HTML5
The current version of HTML delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone or smart TV.
Hypertext transport protocol (HTTP)
The internet protocol web browser use to request and display web pages using universal resource locaters (URLs)
World Wide Web Consortium (W3C)
An international community that develops open standards to ensure the long term growth of the Web
Web Browser
allows user to access the WWW.
Universal resource locator (URL)
The address of a file or resource on the web.
Domain name hosting (web hosting)
A service that allows the owner of a domain name to maintain a simple website and provide email capacity
Applet
A program that runs within another application such as a website.
Internet Corporation for Assigned Names and Numbers (ICANN)
A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name, system management, and root server system management functions previously performed under US government contract.
Paradigm shift
Occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave. Ebusiness created a paradigm shift, transforming entire industries and changing enterprise wide business processes that fundamentally rewrote traditional business rules.
Information Richness
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
Buyers need it to make informed purchases
Information Reach
Measure the number of people a firm can communicate with all over the world.
Sellers need this to properly market and differentiate themselves from the competition.
Mass customization
the ability of an organization to tailor its product or services to the customers specification.
EX: people can order M&M in special colors and label them with marry me
Personalization
when a company knows enough about its customers likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its websites to individuals or groups based on profile information, demographics , or prior transactions.
long tail
referring to the tail of a typical sales curve
intermediaries
are agents, software or businesses that provide a trading infrastructure to bring buyers and sellers together.
disintermediation
occurs when a business sells directly to the customers online and cuts out the intermediary . This process shortens the order process and add value with reduce cost or a more responsive and efficient service.
reintermediation
are added to the value chain as new players find ways to add value to the business process.
cybermediation
refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of business, including comparison shopping sites such as kelp and bank account aggregation,
interactivity
measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
business model
a plan that details how a company creates, delivers, and generates revenue.
clickstream data
observe exact pattern of a customers navigation through a site.
ebusiness model
is a plan that details how a company creates, deliver, and generates revenue on the internet.
dot.com
was the original term for a company operating on the internet.
Business to Business (B2B)
applies to businesses buying from and selling to each other over the internet.
Example: medical billing service, software sales, and licensing
Business to Consumer (B2C)
applies to any business that sells its products or services directly to consumers online.
Ex: carafe offers buyers detailed history of used vehicles
eshop
is an online version of a retail store where customers can shop at any hour.
Brick and Mortar (B2C)
a business that operates in a physical store without an internet presence
Click and Mortar (B2C)
A business that operates in a physical store and on the internet
Pure Play (B2C)
A business that operates on the internet only without a physical store.