Chapter 3 Flashcards

1
Q

What are the seven key factors at the hearth of understandings of media development?

A

Independence, plurality, professionalism, capacity, an enabling environment, economic sustainability and media literacy.

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2
Q

What are the four debates in defining media development?

A

The distinction between media development and media for development (M4D), the importance of external actors, the role of different technologies and the relevance of universal indicators used to measure media development.

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3
Q

What is Kathy Lines point of view?

A

Defining media development impacts on how it is dealt with at all levels – from policy level to programmatic support. Without a generally accepted definition, it is hard to monitor precisely what is being done in the field, and thereby to easily measure progress in terms of spend, programmes or research. And without such a definition, there may continue to be a gap between what is said and what is done.

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4
Q

What is the function of the media in a democracy?

A

The media are understood to be unable to perform their role as a public watchdog – overseeing the actions of the state – if they are in fact subject to the influence of the state.

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5
Q

What did the World Bank study found out?

A

A World Bank study pf the ownership of the largest newspaper, television stations and radio stations in 97 different countries found that on average, the state controls about 30% of the top 5 newspapers and 60% of the top 5 television stations in these countries. The state also owns huge shares – 72% - of the largest radio stations. Such patterns of ownership suggest that the media are unlikely to be able to expose abuses of power by the state in many cases.

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6
Q

Why is the argument made that the media should instead be in private hands?

A

To ensure a significant degree of independence from the government.

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7
Q

Why being linked to private/corporate interests may merely shift the problem of independence rather than solve it?

A

If ownership is concentrated in the hands of a small number of powerful individuals. The result of the World Bank study found that the vast majority of large newspapers and television and radio stations not controlled by the state were in fact owned by families (often with close links to the state), rather than widely dispersed shareholdings.

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8
Q

What is the argument of James Curran?

A

The trend towards privatization has resulted in the media increasingly being embedded in the corporate structure of bug business. One of the consequences of this pattern of ownership is that media are more likely to refrain from criticizing or investigating the actions of the giant conglomerates to which they belong, or the broader system of global capitalism upon which they depend.

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9
Q

What is a concern for media freedom refers to?

A

Freedom not only from undue political influence from the state or other political interests (as in classic liberal theory), but also from private and corporate interests and from vested interests more generally.

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10
Q

What is the basic idea of press plurality?

A

Plurality prevents one media owner or outlet from having too much influence by ensuring that the public sphere is populated by multiple voices and perspectives. Plurality refers, not only to the number of media outlets, but to the diversity in content and ownership of those outlets.

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11
Q

How is described a pluralistic press in the UNESCO Declaration of Windhoek?

A

The end of monopolies of any kind and the existence of the greatest possible number of newspapers, magazines and periodicals reflecting the widest possible range of opinion within the community.

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12
Q

What does Mark Wilson argues?

A

Despite a growth in the overall number of media outlets in most countries in the global South in the 1980s and 1990s this masked continuation of an extremely narrow range of voices and views. This is because unregulated growth can bring concentrations of ownership, whereby only a small number of individuals or organizations can afford the high entry costs associated with media ownership.

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13
Q

What does Allen and Gagliardone agrue?

A

The major media houses are reinforcing barriers to market entry in the media sector by using methods ranging from interference with licensing procedures to monopolizing advertising and distribution networks.

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14
Q

What is a way to attempt to prevent such concentrations of ownership and of prompting plurality?

A

Passing and enforcing specific regulations limiting the influence which a single person, family, company or group may have in one or more media sector. According to the UNESCO framework for assessing media development, such rules can include thresholds on audience share or turnover/revenue and should take into account both horizontal integration (mergers within the same branch of activity) and vertical integration (control by a single person, company or group of key elements of the production and distribution process). Plurality can also be promoted more directly by funding media outlets, as is now often the case in fragile states or countries experiencing democratic transition.

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15
Q

What is the warning of Tim Allen and Nicole Stremlau?

A

Some agencies have been known to subsidize anti-government papers that are barely comprehensible for the sole reason they are anti-government or have encouraged ethnic-related media outlets to proliferate. These policies are made with the idea that they will contribute to a variety of perspectives and thus promote understanding and peace.

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16
Q

What are the limits of how wide ranging public discourse should be allowed to be?

A

For instances of hate speech, or more generally where freedom of speech conflicts with other values or rights, there is a case of introducing some limits. Communication that involve obscenity, child pornography, defamation, slander or which are owned by other may also requires restrictions.

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17
Q

Where these limits should be set?

A

It is a matter of judgment for every society.

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18
Q

What is included in capacity-building/strengthening of the media sector?

A

Although this can include a wide range of activities designed to support media organizations, the most common and indeed the most well-funded area of media development overall is journalist training. Such training can be delivered on the job through employers or as part of structured courses and qualification programmes in universities, journalism schools or through international institutions.

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19
Q

What are the topics taught in these trainings?

A

Topics covered range from media ethics and the basic skills of fact-gathering and writing, to the techniques of investigative reporting and election coverage. Such journalistic training forms part of a wider umbrella of activities designed to support media professionalism in general, including support for trade unions and other professional associations.

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20
Q

What is included in infrastructural and technical support?

A

This can include the provision of digital media technology, production equipment and satellite technology to allow for efficient news gathering, production and distribution. It appears that the traditional focus on journalism training is at least partly being replaced by an increasing focus on ICT provision.

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21
Q

Why is capacity-building/strengthening important?

A

It is clearly important if the media are to be free to engage effectively in producing content and disseminating information and ideas. But while, such training and infrastructure support may be useful in countries with legal frameworks and political environments that protect freedom of expression, if this legal framework and broader culture supportive of press freedom is not in place, then the outcomes of capacity-building initiatives are likely to be limited.

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22
Q

What is the point of view of Kennedy Javaru?

A

If the system isn’t free, a well-trained journalist won’t make it so.

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23
Q

What does Tara Susman-Pena argues?

A

Despite years of policy papers decrying the ineffectiveness of short-term trainings, they are still being funded on a large scale. Even long-term training by itself does not professionalize the media sector, because of a host of contextual factors at play. Trainings without a focus on the broader enabling environment may improve the practice of some individual, but do not professionalize the sector.

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24
Q

What is enabling environment?

A

Legal and regulatory framework supporting media independence.

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25
Q

What are the three main areas of legal tools?

A

The legal tools which can be used to either suppress of promote media independence can be divided into three main areas: news gathering, content-based regulation and protection of journalists in their professionnal activity. Repressive laws often don’t even have to be regularly enacted to have an impact on the press as the chilling effect of a small number of cases can lead to self-censorship.

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26
Q

What is news gathering?

A

Includes freedom of information laws, protection of confidential sources and the licensing of journalists.

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27
Q

What is content-based regulation?

A

Includes criminal defamation, libel, privacy and insult laws as well as national security statues.

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28
Q

What is the protection of journalists in their professionnal activity?

A

Includes willingness by authorities to prosecute those who physically intimidate or attack media representatives.

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29
Q

What is the passing of freedom of information laws?

A

It is the one notable area in which significant progress has been made in recent years. Such laws can provide journalist with an important tool for exposing government corruption.

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30
Q

What broader improvements have proved exceptionally difficult to achieve?

A

The necessary costs, time and unpredictability of such efforts, as well as the need to engage with multiple stakeholders (not just the media) and often to directly challenge existing power relations, all provide disincentives for donors to work in this area. Local actors are usually much better placed than donors to offer the sustained commitment required for systemic change.

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31
Q

Why is the support from the institutions important?

A

Even if suitable laws are formally adopted, unless there is support from the institutions charged with implementing these laws, there is no guarantee that they will be effective. While an increasing number of countries may have freedom of information laws, they are often to poorly implement.

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32
Q

What is the point of view of Krug and Price?

A

The whole concept of an enabling environment implies that specific laws exist in a context in which the spirit of the laws is engaged and the processes or realizing their impact are implemented.

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33
Q

What is the importance of informal codes of conduct?

A

A crucial part of this context is the informal codes of conduct within the media industry and the more general culture and expectations within society. In countries where freedom of information has a less well-established history, a culture of secrecy can severely dilute the effectiveness of any new legislation.

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34
Q

What does Roumeen Islam suggests?

A

The potential value of more information can be underestimated or not well understood, and that the public often perceives that information alone will not help (because coalitions strong enough to make use of the available information do not exist.

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35
Q

What is one of three keys conclusions of a report on the state of international media development?

A

The international development community needs to spend less time training journalists and more time on efforts to build country level leadership for a strong independent media as a key institution of development. This means longer-term programs, facilitating carefully planned and rigorous approaches to multi-stakeholder engagement, and South-South knowledge exchange led by local champions.

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36
Q

Why is the importance of the economic viability of media organizations in media development is a surprisingly contested issue?

A

On the one hand, it is apparent that if media outlets are economically self-sustaining then they will be better able to remain free from political and economic interests. Poorly paid journalists are more likely to accept money in exchange for favourable coverage than well-paid journalists, no matter how well trained they are. While it is clear that economic considerations are fundamental to media development, there are no obvious answers to the question of where the money should come from.

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37
Q

Why advertising brings other problem for economic sustainability?

A

Advertising is often controlled by the government and a small number of large companies, which can use this as a mechanism for exerting influence. Equally, the need to attract and retain audiences in a competitive market is not necessarily conducive to the production of high-quality, diverse and informative content.

38
Q

Why is donor dependence problematic?

A

Donor dependence is hardly conducive to truly free media. Donors are frequently criticized for funding economically unsustainable media outlets, to promote a particular agenda, for a short time, which then collapse when their support ends.

39
Q

What is the point of view of Jorgen Ejboel?

A

He describes a form of donor sickness. Many newspaper there have been given money for many years and now find it very difficult to work on their own without financial help. Financial aid has become a drug for both them and the donors, who make great living handing out money. Disproportionate financial support from donors has also been accused of distorting the local market, luring skilled workers away from local media outlets by offering higher salaries and creating expectations among audiences for a level of professionalism which cannot be achieved once they have gone.

40
Q

What is media literacy?

A

The concept of media literacy first became popular as a means of talking about the ability of citizens (and particularly children) to protect themselves from the perceived harms of the media.

41
Q

Where is the emphasis of media literacy?

A

Emphasis is placed upon citizens’ ability to understand (and critique) communications or the ability to understand that all media content is constructed and has embedded values and points of view.

42
Q

What is media literacy in the context of media development?

A

It refers to citizens’ ability to act as critical consumers of propaganda or hate speech. Media literacy education may be understood as a more effective alternative to state control of media content; shifting responsibility to the receiving end of communications, rather than the production end.

43
Q

What is media literacy associated with?

A

The concept of media literacy has been associated, not only with an ability to protect oneself from the perceived harms of the media, but with the skills necessary to create media or use them to communication.

44
Q

What is the Media Mapping Project’s definition of media development?

A

The process of improving the media’s ability to communication with the public, and the process of improving the public’s ability to communication, using media’.

45
Q

Why the ability to create media is seen as increasingly fundamental to democratic participation and empowerment in modern information societies?

A

It is necessary for the functioning of community media, which, in most contexts, rely almost entirely on citizens who are not professional journalists. It also makes possible citizen journalism, which has become a vital tool for documenting government abuses and enabling citizens to take part in mainstream media discourse.

46
Q

Why the issue of access matters from the point of view of governance?

A

The issue access matters in at least two ways. First, nation-building and state effectiveness rely on the capacity of the government to be able to communicate with all citizens. Secondly, access to the media is of fundamental importance to citizenship. The public requires access to multiple sources of information if they are to make informed choices during elections, for example.

47
Q

Why media literacy emphasize the need for citizens to have a critical appreciation of the role of the media in society?

A

This create an expectation and a demand among the public for a free and independent press, which can contribute to its achievement. Such support ca be seen implicitly in the daily decisions of many audiences living under repressive regimes to seek out and consume alternative sources of information online, where possible, but also more overtly when citizens take action to protect the freedom of th press.

48
Q

How can media literacy can be defined?

A

The ability of citizens to access, understand and create communications and to understand the functions of the media and their rights in relation to it. Media literacy is a concept which can be used to explain everything in general about citizens’ uses of media and hence nothing in particular. As a result, it can be presented, perhaps rather unhelpfully, as a magic bullet for achieving a wide range of development objectives.

49
Q

What are the challenges media literacy intervention faces?

A

The length of time taken to produce results and difficulties in isolating and quantifying their impact. While the concept of media literacy may be useful for drawing attention to the variety of important ways in which citizens’ media-related competencies matter, the many different interpretations of the term call into question the value of such an expansive and unstable concept.

50
Q

How is described the concepts of information literacy in the Alexandria Proclamation of 2005?

A

Information literacy empowers people in all walks of life to seek, evaluate, use and create information effectively to achieve their personal, social, occupational and educational goals. It is a basic human right in a digital world and promotes social inclusion in all nation.

51
Q

What is the point of view of Sandy Campbell?

A

In seeking to promote media literacy, there is a danger of advocating a universal set of competencies that are applicable in all contexts. When we think of media or information-literature user we think of people who can use a computer, connect to the internet, access a variety of kinds of information distinguish between levels of quality and validity of information, comprehend the content of the information so that they can apply it and are aware of the rules around the use of information.

52
Q

What is the point of view of Douglas Kellner and Jeff Share?

A

Literacies are socially constructed and evolve and shift in response to social and cultural change and the interests of elites who control hegemonic institutions.

53
Q

What is the point of view of Fackson Banda?

A

Media education in Africa is characterized by the liberal journalistic epistemic orientation which privileges dispassionate media work over civically active media practice. The emphasis in Western approaches to media education is on technical skills, as opposed to critical engagement, which favours the speedy production of graduates to staff profit seeking media conglomerates rather than a critical analysis of the relevance of Western professional norms and practices in African contexts. Banda advocates for a post-colonial education agenda in African journalism training which reflects the specificity of African cultures and involves the moral agency of African journalists.

54
Q

What is the suggestion of Hopeton Dunn and Sheena Johnson-Brown?

A

Focus on the existence of multiple media literacies, which are determined by the cultural, political and historical contexts of the community in which they are used. If we accept this point, then a compelling case can be made for drawing attention to the importance of media literacies in both constituting and enabling a free and independent media sector.

55
Q

What is the opposition between media for development (M4D) and media development?

A

M4D is concerned with using the media as a tool or instrument in pursuit of specific development objectives, such as modified health behaviours. By contrast, the target of media development is the development of media themselves. The media are viewed as being important in their own right, and not simply as a tool for delivering messages that persuade audiences to wear condoms or boil water, for example. In media development, it is the media industry which requires support, or media development.

56
Q

Why the distinction between media development and M4D is not as obvious as it might first appear?

A

Just as M4D seeks to achieve specific development outcomes, so discourses on media development also have a strong normative dimension. Most proponents of media development advocate, not for a general expansion of the media in any given way, but for a certain kind of media playing a certain kind of function in society – most notably, one that is linked to democracy and good governance. Developing the media is perceived as a necessary condition for other social goals to be achieved, even if the emphasis is on the former.

57
Q

What is one of the tension within the concept of media development?

A

Whether it refers to an end itself or whether it refers to the means to another end. This area of conceptual confusion is further compounded when media development, as an outcome, is conflated with other ultimate outcomes – for example, when indicators of media development are used as measures of democratic accountability.

58
Q

What is Warren Feek’s response to the apparent overlap between media development and M4D?

A

The distinction between the two is false and distracting and should be abandoned altogether. It adds unnecessary confusion and detracts from the status of the broader field of communication and media for development. He points to common principles that unite the two approaches, such as a concern for improving an aspect of the human condition and the intersection of a communication process and a media form.

59
Q

What is the point of view of Jo Weir?

A

The distinction between the two terms is important and should be preserved. There is a huge difference between media development and media for development, and those who terms are often confused. It’s a huge problem that people cannot differentiate between them. It sometimes blurs the lines between journalism and advocacy.

60
Q

What is the distinction between media development and M4D?

A

Media development focuses on achieving a particular media ecology and achieves its objectives through its very existence. M4D focuses on harnessing that system in an entirely instrumentalist way for pursuing discrete objectives, largely based on persuasion.

61
Q

Why preserving and explaining this distinction is a vital part of understanding the various potential roles that the media have to play in international development?

A

Perhaps what is required to combat this conceptual confusion is not the conflation of these terms, but greater conceptual precision through a more sophisticated terminology.

62
Q

What is the suggestion of Guy Berger?

A

In order to avoid the conflation of ends and means when defining media development we adopt the term media density to describe the aim of deepening and increasing media’s capacity to generate and circulate information.

63
Q

Why these two approaches both share a very narrow understanding of audiences and of their uses of media?

A

They both generally assume that the most important forms of audience engagement with media are rational and deliberative responses to factual genres like news, current affairs and documentaries.

64
Q

Why the use of entertainment can be significant?

A

The use of entertainment formats to provide educational content (edutainment) is a common feature, particularly of M4D projects, the assumption is still that audiences will recognize and respond rationally to such content in ways that are directly related to development outcomes. While this particular function of media can be significant, it represents only a very small part of the media’s actual role in people’s lives. Audiences engage with media for all sorts of reasons – to exchange gossip, to relax, to express themselves, to feel good about themselves, to build a sense of self – but perhaps most of all to be entertained.

65
Q

What is the value of entertainment in media as a development goal?

A

While these uses may or may not directly contribute to specific development outcomes, they are nevertheless all important in allowing audiences to live stimulating, fulfilling and enjoyable lives. Media have value well beyond their contribution to directed individual behaviour change or good governance and democracy which is generally overlooked or ignored by both M4D and media development initiatives.

66
Q

How is defined media development by the Salzburg Global Seminar on Supporting Independent Media?

A

General term that refers to the various assistance programs provided by international donors and actors that offer economic, financial, technical and educational assistance to build and strengthen independent media.

67
Q

Why is focusing on media development as an external intervention problematic?

A

It obscures the central role of internal or indigenous developments within the media. This is important because the most successful examples of media development are widely agreed to be those driven by local governments and people, rather than donors.

68
Q

What is an interventionist-based interpretation of media development?

A

It also connects to a modernization view of development in which the actions of donors are assumed to be the principal means by which countries in the global South are able to develop. This perspective is not helped by instances where donors are given the credit for successful locally driven examples of media development.

69
Q

What is the point of view of Kalathil?

A

Simply digitizing old models of media development is not enough. New technologies have so fundamentally altered our collective sense of the media, it seems reasonable to assume that the definition of categories of media development must shift as well. Convergence, the emergence of citizen journalism, but also news forms of censorship and surveillance and threats to traditional business models have all affected, not only how the media operate, but inevitably how those wishing to promote media development should be working.

70
Q

By what is constrained the effectiveness and appropriateness of ICT-related media development projects?

A

By a number of variables, including: lack of or unequal access to new technologies, potentially high initial costs, the prevalence and/or network coverage, issues of long-term sustainability and/or dependence on suppliers and technical support, levels of technical literacy of the population and a lack of trust in non-familiar sources.

71
Q

What are the widely cited indices which are used to assess and compare the media environments of individual countries, at the macro-levels?

A

Annual Freedom of the Press reports, the Media Sustainability Index (MSI) in cooperation with USAID and the Worldwide Press Freedom Index.

72
Q

What is the Freedom of the Press report?

A

The report assess the level of media independence in every country in the world. Levels of freedom are scored on a scale from 1 (most free) to 100 (least free) and subsequently classified as either free, partly free or not free. This scoring and classification are based on the results of a set of twenty-three questions addressing the legal, political and economic environments of countries, answered by a team of regional experts and scholars and/or US-based Freedom House staff.

73
Q

What is MSI?

A

MSI relies on local panels of media practitioners and related professionals to annually assess the conditions for independent media in 80 countries around the world. To measure media sustainability five areas of media development are assessed: freedom of speech, professional journalism, plurality of news, business management and supporting institutions.

74
Q

What is the Worldwide Press Freedom Index?

A

Published by Reporters Without Borders, covers more than 179 countries and is designed to measure and rank countries according to their levels of press freedom only (rather than plurality or professionalism, for example). This annual index is constructed largely from the results of a questionnaire completed by journalists, researchers, jurists and human right activists around the world. The survey asks questions specifically about direct and indirect impediments to freedom of the press, including violence and intimidation.

75
Q

What is the point of view of Lee Becker, Tudor Vlad and Nancy Nusser in regards to the debate about the value of such indicators on grounds of reliability, applicability and universality?

A

The methodologies employed in creating these indices of media freedom are not always transparent and charges are often made about biases in the underlying assumptions behind them, nor are the conceptual bases for the indices always obvious. It is possible that the competing indices measure different concepts, measure the same concept unreliably, or measure the same concepts in a reliable but invalid way.

76
Q

How Christina Holts-Bacha describes the three categories Freedom House uses to assess press freedom?

A

They are only roughly defined, very broad, differ considerably over time and do not lay open how the individual scores are actually reached. Since the Worldwide Press Freedom Index is based on individual perceptions, there can be significant differences between a country’s rankings from one year to the next. These different indices are also measuring very different aspects of media development.

77
Q

What A.S. Panneerselvan and Lakshmi Nair argue?

A

While the data may give an indication of the state of the media environment, they fail to focus on the quality of work done by the media under severe constraints.

78
Q

Do these indices generally reach similar findings?

A

Yes and broadly agree with public opinion in each country. This adds weight to their apparent reliability. Those who use these data are not blind to their methodological shortcomings and still find real value in them. The ideological basis of these different approaches generates the greatest area of critique.

79
Q

What is the point of view of Christina Holtz-Bach?

A

Press freedom is understood differently in the various parts of the world even established democracies do not interpret press freedom in exactly the same way. This points that, if what constitutes media development in any given context is determined very much by the particular conditions within a specific country, how can we develop standards of media development that are universal? It is obvious that the indexes used for measuring freedom of the press have a Western bias. They mirror the norms and values of the highly developed Western democracies. Even more: these scales have a US bias. Therefore, they tend to reject any kind of media policy and to evaluate any activity by the state negatively, independent of its nature. Media ownership other than private is regarded with suspicion.

80
Q

What is the point of view of Banda?

A

He accuses Freedom House of having a neoliberal predisposition towards the state as predatory, always encroaching on media freedom and independence.

81
Q

What is the point of view of Becker?

A

There is a higher correlation between the MSI and Freedom House’s measure, which are both products of US organizations, compared to the Worldwide Press Freedom Index, which is produced by a French NGO. This, at minimum raises a question about the independence of the evaluations of country perspectives on press freedom reflecting domestic, political concerns.

82
Q

What was the response to such concerns over the ideological nature of these indices?

A

African and Asian Media Barometers have been developed in an attempt to better reflect the conditions of particular region of the world. The indicators for the African Media Barometer (AMB), for example, are said to derive, not from standards and ideals set out in Western countries, but from a number of existing multilateral standards developed on the African continent in the area of freedom of information and expression.

83
Q

What is required by the process of self-assessment by the AMB?

A

Involves a panel of up to ten people, including media professionals and representatives of civil society groups (but not the government), meeting to debate and ultimately decide on the score (1 to 5) awarded to 45 different indicators. These indicators are formulated as ideal goals within the four sectors.

84
Q

What are the four sectors?

A

Freedom of expression, including freedom of the media, is effectively protected and promoted. The media landscape is characterized by diversity, independence and sustainability. Broadcasting regulation is transparent and independent; the state broadcaster is transformed into a truly public broadcaster. The media operate according to high levels of professional standards.

85
Q

What are the examples of attempt to Africanize this index?

A

The importance given to broadcasting, the transformation of the state broadcaster into a public broadcaster and an emphasis on a mix of private, public and community ownership.

86
Q

What Francis Nyamnjoh argues?

A

There is an inherent conflict between traditional African loyalties to social and ethnic groups and journalistic principles of independence and impartiality. The contradictions of and multifaceted pressures on the media are a perfect reflection of such tensions and a pointer to the need for domesticated ideas of democracy in Africa.

87
Q

What is the counter-view of Berge?

A

He asserts that journalistic values of independence, pluralism and freedom are universal.

88
Q

How to measure media development and whether or not there are any universal dimensions to it?

A

There are no easy answers to that question. Universal indices struggle to deal with the issue of a lack of international consensus on what media development actually is. Attempts to compensate for this by regionalizing indicators are themselves accused of obscuring universal characteristics of media development.

89
Q

Why is measurement even more difficult with the broader concept of media development?

A

Such debates about measurement and universality are made even more challenging by the broader conceptual confusion that surrounds the idea of media development. Outlining the key features of media development and the main areas of contestation is an important first step. Perhaps not to resolving these debates, but at least to making them more transparent.

90
Q

What should be the guiding principle for donors and policy makers?

A

Thoroughly understand media and politics in a given country before intervening and to do no harm.