Chapter 3 Flashcards
1
Q
backward integration
A
companies acquire the business supplying them with products or services
2
Q
forward integration
A
company acquires distributor (hotel owns travel agents)
3
Q
horizontal integration
A
when companies acquire competitors
4
Q
Strategic planning
A
the process of developing and maintaing a strategic fit btwn the organizations goals and capabilities and its changing market opportunities
