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jour 223 > Chapter 3 > Flashcards

Chapter 3 Flashcards

1
Q

After WWII ended Americans were listening to the radio nearly

A

4.5 hours a day

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2
Q

_________ continued to be a crucial source of information and entertainment during WWII.

A

Radio

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3
Q

Radio continued to be a crucial source of information and entertainment during _________.

A

WWII

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4
Q

The rise of _____ shortly after the war spelled the end of radio as the primary mass media medium.

A

TV

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5
Q

The advent of TV after WWII meant radio shifted from being America’s central source of entertainment and big-ticket advertising to a more locally focused, _____________ medium.

A

music dominated

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6
Q

Why music?

A

CHEAP!!!!!

Networks moved their talent from radio to TV

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7
Q

By ______ 60% of all cars manufactured had radios

A

1953

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8
Q

By 1953 ____of all cars manufactured had radios

A

60%

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9
Q

People wanted _________ programming as they drove in the postwar economy

A

entertaining

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10
Q

the illicit business practice of endorsing a product or service on radio or television for personal gain, without the consent of the network or stations.

A

Plugola

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11
Q

the illicit practice of bribing someone to use their influence or position to promote a particular product or interest.

A

Payola

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12
Q

____________ were courted by record companies, sought out by musicians and idolized by teens.

A

Major market DJs

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13
Q

_______and_______ scandals of the late 50s early 60s.

Booze, Broads and Bribes!

A

Plugola and Payola

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14
Q

Created less individuality, more corporately controlled playlists.

A

Plugola Payola Scandals

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15
Q

Top 40 was developed and marketed to stations across the country after the _________

A

Plugola Payola Scandals

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16
Q

In the late 1960s ____ began gaining traction

A

FM

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17
Q

FM began to gain traction in the

A

late 60’s

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18
Q

Had been around for 30 years prior but never gained momentum till late 60’s

A

FM radio

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19
Q

_____ dominated by homogenized playlists, people started going to FM for something different.

A

AM radio

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20
Q

DJs were paid much less on ___ but they had the freedom to play deep cuts.

A

FM

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21
Q

The _____ format swept the nation.

A

AOR

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22
Q

___________ allowed the spread of syndicated formats.

A

Satellite transmission

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23
Q

Stations could be run without any music or DJs, just a “board op” listening for cues

A

Satellite transmission

24
Q

Major markets could have between _______

A

30-50 stations

25
Q

Talk Radio was born in the

A

late 70’s

26
Q

Satellite enabled 1-800 numbers were set up so all could ___________________

A

participate in the conversation.

27
Q

_______________ could command that same feeling with their audience that “recurring characters” in the 1930s & 40s had.

A

Talk radio hosts

28
Q

What Talk radio hosts very attractive to advertisers?

A

they could command that same feeling with their audience that “recurring characters” in the 1930s & 40s had.

29
Q

Guests and features often tested the limits of free speech, indecency, and obscenity.

A

Shock Jocks

30
Q

Racked up millions in fines but audiences continued to grow, shows continued to be syndicated, and advertisers continued to support.

A

Shock Jocks

31
Q

The ________________ brought further homogenization to the radio industry.

A

Telecommunications Act of 1996

32
Q

Telecommunications Act of ____

A

1996

33
Q

Caps were lifted on

A

the number of stations across the country a company could own. (Telecommunications Act of 1996)

34
Q

Companies were allowed to buy up to ___ stations in a single market after the Telecommunication Act of 1996

A

8

35
Q

This allowed the rapid growth of companies like Clear Channel (iHeartMedia) and Emmis, CBS, etc.

A

Telecommunications Act of 1996

36
Q

____ will never go away but it is facing more competition than ever

A

Radio

37
Q

Not hampered by FCC regulations

A

Satellite Radio

38
Q

“Whatever, Whenever, Where ever”

Pandora and Spotify allow user generated content

A

Internet radio

39
Q

Radio’s answer to competition

A

HD Radio

Next Radio

40
Q

In _____ the FCC designated space on the FM band/spectrum for non-profit public service stations

A

1942

41
Q

public stations

A

87.5 FM to 91.9 FM

42
Q

92.1 FM to 107.9 FM

A

commercial stations

43
Q

87.5 FM to 91.9 FM

A

public stations

44
Q

commercial stations

A

92.1 FM to 107.9 FM

45
Q

designated space on the FM band/spectrum for non-profit public service stations

A
  1. 5 FM to 91.9 FM (public)

92. 1 FM to 107.9 FM (commercial)

46
Q

Contrary to commercial radio, non-commercial radio’s primary

A

mandate is to serve the public.

47
Q

mandate is to serve the public.

A

non-commercial radio

48
Q

The model for public radio evolved from the ____________, founded by pacifists in Berkeley, CA in 1949.

A

Pacifica Network

49
Q

The model for public radio evolved from the Pacifica Network, founded by pacifists in Berkeley, CA in _____

A

1949

50
Q

Charged with providing the public with educational and enriching programming

A

Public radio

51
Q

Primary formats: Jazz, Classical, News/Talk

A

Public radio

52
Q

Provides underrepresented populations a voice and alternative formats a chance to be heard.

A

Public radio

53
Q

NPR was formed in 1970

A

has evolved into a powerful news and cultural agency.

54
Q

has evolved into a powerful news and cultural agency.

A

NPR was formed in 1970

55
Q

NPR was formed in ___

A

1970

56
Q

Attacked often by many because of perceptions of them

A

Public radio

57
Q

Perception:

Elitist
Liberal/leftish
Favoring of minorities and women

A

Public radio

jour 223 (3 decks)

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