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E-Commerce > Chapter 3-4 > Flashcards

Chapter 3-4 Flashcards

1
Q

Turning stranger to customer and promoter of your business

A

Content Strategy

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2
Q

ano yung nasa taas ng framework content strategy

A

Attract
Convert
Close
Delight

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3
Q

Ano yung mga nakalagay sa bilog

A

Strangers
Visitors
Leads
Customers
Promoters

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4
Q

Attract

A

Blog
Keywords
Social Publishing

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5
Q

Convert

A

Forms
Call-to-action
Landing pages

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6
Q

Close

A

CRM
Email
Workflows

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7
Q

Delight

A

Surveys
Smart Content
Social Monitoring

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8
Q

Formula to Get Your Target Market

A

Market = P + PP + PN
Market = Population + Purchasing Power + Purchasing Need

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9
Q

Equation for Business Success (OLD WAY)

A

Money X Media = Business

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10
Q

Equation for Business Success (NEW WAY)

A

Time X Media = Business

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E-Commerce (3 decks)

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