Chapter 2 Flashcards
involves using digital tools, social media, and e-commerce platforms to launch and grow businesses.
ONLINE ENTREPRENEURSHIP
It is driven by a tech-savvy youth population, growing gig economy, and increasing mobile usage.
ONLINE ENTREPRENEURSHIP
A Filipino entrepreneur and social media personality, best known as the founder and CEO of Colourette Cosmetics, a local beauty brand that promotes inclusivity, affordability, and high-quality makeup products suited for Filipina skin tones.
Nina Ellaine Dizon (Colourette Cosmetics)
Created a sustainable fashion brand empowering local artisans.
Reese Fernandez-Ruiz (Rags2Riches)
Built a retail empire and adapted to e-commerce with ShopSM.
Henry Sy (SM Group)
an Austrian economist, introduced the Innovation Theory of Entrepreneurship
Joseph Schumpeter
which states that entrepreneurs drive economic growth by introducing innovations that disrupt existing markets and create new opportunities.
SCHUMPETER’S INNOVATION THEORY
explains how entrepreneurs identify and develop business opportunities
OPPORTUNITY RECOGNITION THEORY
was a Filipino food scientist, chemist, and war hero who is best known for inventing banana ketchup and other food innovations that helped sustain Filipinos during wartime. During the American colonial period, tomatoes were scarce in the Philippines, but bananas were abundant.
Maria Orosa (1893–1945)
It suggests that opportunities exist independently or are created by entrepreneurs who recognize and act on them.
OPPORTUNITY RECOGNITION THEORY
Saw the need for cashless transactions and created fintech solutions for Filipinos.
GCash & PayMaya
The Lean Startup Methodology, introduced by
Eric Ries
is an approach to building businesses and products efficiently and effectively by minimizing risks and maximizing learning.
LEAN STARTUP METHODOLOGY
It focuses on rapid experimentation, customer feedback, and iterative development rather than spending years perfecting a product before launch.
LEAN STARTUP METHODOLOGY
Food businesses testing products through social media before investing in mass production. Lazada & Shopee started with basic online marketplaces and continuously improved based on seller and buyer feedback.
LEAN STARTUP METHODOLOGY
refers to any kind of business activity conducted over the internet.
ONLINE BUSINESS
This can include e-commerce, digital marketing, online services, and other forms of internet - based commercial activities.
ONLINE BUSINESS
TYPES OF ONLINE BUSINESS
- E-Commerce Store
- Dropshipping Business
- Online Marketplace
- Print-on-Demand Business
- Subscription-Based Business
- Affiliate Marketing
- Online Coaching & Consulting
- Digital Course & E-Learning Business
- Blogging & Content Creation
- YouTube Channel / Vlogging
- Social Media Influencing
- Freelancing & Remote Services
- Online Reselling / Buy-and-Sell
- Mobile App Development
- Software as a Service (SaaS)
an online shop that sells physical or digital products directly to consumers.
E-Commerce Store
a retail model where sellers list products online but rely on third-party suppliers for inventory and shipping.
Dropshipping Business
a platform where multiple sellers list their products for buyers to purchase. Lazada & Shopee – Popular marketplaces where businesses and individuals sell various products.
Online Marketplace
a business that customizes and prints products like T-shirts, mugs, phone cases only after receiving an order.
Print-on-Demand Business
allowing artists to sell custom-designed merchandise.
Print-on-Demand Business
a business model where customers pay a recurring fee to access products or services.
Subscription-Based Business