Chapter 3

Question 1

Major factors influencing the rise of advertising

Answer 1

• the rise of capitalism
• the industrial revolution
• manufacturers’ pursuit of power in the channel of distribution
• rise of modern mass media

Question 2

how did the very first ads work?

Answer 2

no images. just text.

Question 3

industrial revolution

Answer 3

we didn’t have a way of communication before, we were limited but then we had trains and started seeing images

Question 4

BUT lack of revolution caused ads to

Answer 4

say whatever they want

Question 5

the great depression

Answer 5

marketing was bad, the used a lot of fear and sad appeals

Question 6

radio started and that was huge for advertisingment

Answer 6

huge

Question 7

50s

Answer 7

TV and subliminal advertisment, vikory, he inserted commands like EAT MORE POPCORN and claimed sales increased

Question 8

60s

Answer 8

creative, design models, internet

Question 9

PT barnnum Era (1875-1918)

Answer 9

advertising becomes an industry

the consumer culture dawns

Question 10

branded entertainment

Answer 10

the blending of advertising and integrated brand promotion with entertainment programming

Question 11

dailies

Answer 11

Newspapers published every weekday; also, in television ad production, the scenes shot during the previous day’s production.

Question 12

subliminal advertising

Answer 12

Advertising alleged to work on a subconscious level.

Question 13

consumer-generated content (CGC)

Answer 13

Advertisements for products produced either in part or completely by their end users.