Chapter 13

Question 1

Evaluative Criteria

Answer 1

attributes, feautures, or potenional benefits that consumers consider when reviewing possible solutions to a problem

Question 2

Feature

Answer 2

performance characteristic of an object

solar panel, programmable code, ice maker

Question 3

benefit

Answer 3

perceived favorable result that is derived from the presence of a particular feature

(enviromental friendly)

Question 4

determinant criteria

Answer 4

evaluative criteria that are related to the actual choice is made

Question 5

utilitarian criteria

Answer 5

functional or economic aspects associated with an alternative

Question 6

hedonic criteria

Answer 6

emotional, symbolic, and subjective attributes or benefits that are associated with an alternative

Question 7

bounded rationality

Answer 7

perfectly rational decisions are not always feasible due to constraints found in information processing

Question 8

affect based evaluation

Answer 8

evaluate products based on the overall feeling that is evoked by the alternative

Question 9

attribute based evaluation

Answer 9

evaluate alternatives across a set o attributes that are considered relevant to the purchase situation

Question 10

factors determining evaluative criteria

Answer 10

situational influences
-birthday gift
product knowledge
expert opinions
-professional organizations
-camera, computer, college
social influences
online sources
marketing communications

Question 11

product categories

Answer 11

mental representations of stored knowledge about groups of products

category levels

• superordinate
• subordinate

Question 12

perceptual attribues

Answer 12

visually apparent and easily recognizable

Question 13

underlying attributes

Answer 13

readily apparent and can only be learned through experience with the product

Question 14

signal

Answer 14

characteristic that allows a consumer to a diagnose something distinctive about an alternative

Question 15

issues that affect consumer judgments

Answer 15

just noticeable difference
attribute correlation
quality perceptions
brand name associations
consumer personality

Question 16

compensatory rules

Answer 16

allows consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute

Question 17

noncompensatory rules

Answer 17

used, strict guidelines are set prior to selection and any option that does not meet the specifications is eliminated from considerating

(this one is more easy to use)

Question 18

compensatory models

Answer 18

multiattribute models (theory of reasoned action [TORA] )
-ATO model

Question 19

non-compensatory models

Answer 19

conjunction model

disjunctive model

Question 20

retail outlet selection

Answer 20

several factors influence the choice of retail outlet including objective and subjective criteria such as :

• product variety
• store image
• location
• service
• product quality