Chapter 3 Flashcards
What are the steps for crating a Research Design?
Define Market Research Problem
Develop an Approach to the Problem
Formulate
The framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems.
Research Design
What type of research if qualitative and the same is small and non representative so it’s follow by conclusive research.
Exploratory Research
The type of research that’s quantitative and has a structured and formal process and the information is clearly defined and the results to are used as the input into the decision making.
Conclusive Research
This research identifies alternative courses of action.
Develop hypotheses
Isolate key variables and relationships for further examination
Gain insights for developing an approach to the problem
Exploratory Research
Used to estimate the percentage of units in a specified population exhibiting a certain behavior
and determine the perceptions of product characteristics and the degree to which marketing variables are associated.
Descriptive Research
The tree types of descriptive studies?
Sales Studies
Consumer Perception and Behavior Studies
Market Characteristic Studies
To understand which variables are the cause (independent variables) and which variables are the effect (dependent variables) of a phenomenon
Casual Research
The reason why social networks can be suitable for conducting marketing research
They eliminate the onerous cost of building and maintaining traditional panels.
In traditional marketing research panels in which users’ roles are determined by ____________ and governed by well defined regulations.
the researcher
Private communities are primarily built for discovery and insight purposes and are called…
MROCs (Marketing Research Online Communities).
The two types of Conclusive Research Design
Descriptive Research
Casual Research
The two types of descriptive research
Cross-Sectional Design
Longitudal
__________ the collection of information from any given sample population elements only once
Cross Sectional Design
A fIxed sample of population elements is measured repeatedly on the same variables and samples remain the same.
longitudinal Design
