Chapter 3 Flashcards
Core competencies
Collective learning in the organization, related to the coordination of diverse production skills and the integration of mutiple streams of technologies
Focus: technology
Visibility: Often not visible to customers and competitors
Investment: process of continuous improvement and enhancement of chosen technologies
Core capabilities
Set of business processes strategically understood and implemented in a manner that is of value to the customer
Focus: organizational processes
Visibility: generally visible to customers and competitors
Investment: variety of interlocking support systems
Competitive advantage
When a company’s profitability is greater then the average profitability of all companies in its industry
Sustained competitive advantage
When a company maintains above-average profitability over a number of years
Distinctive core competencies/capabilities
Firm-specific strengths that allow a company to differentiate its products and/or achieve lower costs to achieve a competitive advantage
Resources
Assets of a company including:
- basic factors of production (labor, land, management, buildings, and equipment)
- advanced factors of production (process, knowledge, organizational architecture, IP)
Process knowledge (advanced factor of production)
Knowledge of the internal rules, routines, and procedures of an organization that managers can leverage to achieve organizational objectives
Organizational structure (advanced factor of production)
The combination of the organizational structure of a company
- Control systems
- Incentive systems
- Organizational culture
- Human capital strategy
Intellectual property (advanced factor of production)
Knowledge, research, and information that is owned by an organization
VRIO framework
A framework used to determine the quality of a company’s resources
Barriers to imitation
Make it difficult for a competitor to copy and company’s distrinctive competencies
Building blocks of competitive advantage
- Efficiency
- Quality
- Innovation
- Customer responsiveness