Chapter 1 Flashcards
Strategy
Set of related actions that managers take to increase their company’s performance
Strategic leadership
Creating competitive advantage through effective management of the strategy-making process
Strategy formulation
Selecting strategies based on analysis of an organization’s external and internal environment
Strategy implementation
Putting strategies into action
Shareholder value
Returns that shareholders earn from purchasing shares in a company
Source:
- Capital appreciation
- Dividend payments
Growth stalls
After a burst of energy, growth does not descend gradually, but drops like a stone
Competitive advantage
The achieved advantage over rivals when a company’s profitability is greater than the average profitability of firms in its industry
Sustained competitive advantage
A company’s strategies enable it to maintain above-average profitability for a number of years
What is strategy?
- Creating uniqueness
- Not the same of operational effectiveness
- Forging strategic fit
- Not the same as business model
Business model
The conception of how strategies should work together as a whole to enable company to achieve competitive advantage
Strategy is an action that a firm takes to execute a business model
Multidivisional company
Competes in several different businesses and has a separate self-contained division to manage each
General manager
Bear responsability for a company’s overall performance or for one of its major self-contained divisions
Functional manager
Responsible for supervising a particular function, task, activity, or operation
What are the levels of strategic management?
- Corporate level
- Business level
- Functional level
Formal Strategic Planning Process
- Select corporate mission, vision, and goals
- Analyze the external competitive environment
- Analyze the internal operating environment
- Select organizational strategies
- Implement the strategies