Chapter 3

Question 1

morals

Answer 1

the rules people develop as a result of cultural values and norms

Question 2

code of ethics

Answer 2

a guideline to help marketing managers and other employees make better decisions

Question 3

Foreign Corrupt Practices Act (FCPA)

Answer 3

a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries

Question 4

corporate social responsibility (CSR)

Answer 4

a business’s concern for society’s welfare

Question 5

sustainability

Answer 5

the idea that socially responsible companies will outperform their peers by focusing on the world’s social and environmental problems and viewing them as opportunities to build profits and help the world at the same time

Question 6

pyramid of corporate social responsibility

Answer 6

a model that suggests corporate social responsibility is composed of economic legal ethical and philanthropic responsibilities and that the firm’s economic performance supports the entire structure

Question 7

green marketing

Answer 7

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Question 8

cause-related marketing

Answer 8

the cooperative marketing efforts between a for-profit firm and a nonprofit organization

Question 9

target market

Answer 9

a group of people or organizations for which an organization designs implements and maintains a marketing mix intended to meet the need of that group resulting in mutually satisfying exchanges