Chapter 3 Flashcards
Marketing Environment
The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
Microenvironment
The actors close to the company that affect its ability to service its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
Macroenvironment
The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces
Marketing Intermediaries
Firms that help the company to promote, sell, and distribute its goods to final buyers
Public
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives
Demography
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
Baby Boomers
The 78 million people born during the years following WWII and 1964
-Wealthiest generation in American history
Generation X
The 49 million people born between 1965 and 1976 in the “birth dearth” following the baby boom
Millennials (Generation Y)
The 83 million children of the baby boomers born between 1977 and 2000
Economic Environment
Economic factors that affect consumer purchasing power and spending patterns.
Natural Environment
Natural Resources that are needed as inputs by marketers or that are affected by marketing activities
Environmental Sustainability
Developing strategies and practices that create a world economy that the planet can support indefinitely
Technological Environment
Forces that create new technologies creating new product and market opportunities
Political Environment
Laws, government agencies, and pressure groups that influence and limits various organizations and individuals in a given society
Sherman Antitrust Act (1980)
Prohibits monopolies and activities that restrain trade or competition in interstate commerce
Federal Food and Drug Act (1906)
Created the FDA, forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs
Clayton Act (1914)
Supplements the Sherman Act by prohibiting certain types of price discrimination, exclusive dealing, and tying clauses
Federal Trade Commission Act (1914)
Amends the Clayton Act to define price discriminatino as unlawful. Empowers the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibit promotional allowances except when made available on proportionately equal terms
Robinson Patman Act (1938)
Amends the Clayton Act to define price discrimination as unlawful. Empowers the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibit promotional allowances except when made available on proportionately equal terms
Wheeler-Lea Act (1938)
Makes deceptive, misleading and unfair practices illegal regardless of injury to competition. Places advertising of food and drugs under FTC jurisdiction
Lanham Trademark Act (1946)
Protects and regulates distinctive brand names and trademarks
National Traffic and Safety Act (1958)
Provides for the creation of compulsory safety standards for automobiles and tires
Fair Packaging and Labeling Act (1966)
Provides for the regulation of packaging and labeling of consumer goods. Requires that manufacturers state what the package contains, who made it, and how much it contains
Child Protection Act (1966)
Bans the sale of hazardous toys and articles. Sets standards for child resistant packaging
