Chapter 2b Flashcards
1
Q
Business Portfolio
A
the collection of business and products that make up the company
2
Q
Growth-Share Matrix
A
a portfolio-planning method that evaluates a company’s SBUs in terms of its market growth rate and relative market share
3
Q
Product-Market Expansion Grid
A
a portfolio-planning tool for identifying companies growth opportunities through market penetration, market development, product development, or diversification
4
Q
Diversification
A
company growth through starting up or acquiring businesses outside the company’s current products and markets
5
Q
Market Penetration
A
Company growth by increasing sales of current products in current market segments without changing the product
