Chapter 1 Flashcards
1
Q
Demand
A
Human wants that are backed up by buying power
2
Q
Need
A
State of felt deprivation
3
Q
Want
A
the form human needs take as they are shape by culture and individual personality
4
Q
Market Offerings
A
some combination of products, services, information, or experiences offered to a market to satisfy a need or a want
