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SBL > Chapter 21 > Flashcards

Chapter 21 Flashcards

1
Q

Marketing mix 7Ps

A

Product
Price
Promotion
Place

People
Physical evidence
Processes

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2
Q

E marketing 6Is

A 
Interactivity
Individualisation
Independence of location
Industry structure
Intelligence
Integration
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SBL (15 decks)

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