Chapter 2- Theory & Research

Question 1

Pathos

Answer 1

Appeals to listeners emotions

Question 2

Logos

Answer 2

Based on logic and reasoning

Question 3

Quantitative Research Methods

Answer 3

To gather information in numerical form

Question 4

Qualitative Research Methods

Answer 4

Provide non-numerical knowledge about communication

Question 5

Critical Research Methods

Answer 5

Scholars identify and challenge communication practices that oppress, marginalize, or otherwise harm individuals and social groups

Question 6

Triangulation

Answer 6

Calculating the distance to a particular point by viewing that point in relation to two other points

Question 7

Intrapersonal Communication

Answer 7

Communication with ourselves or self-talk

Question 8

Interpersonal Communication

Answer 8

Communication between people

Question 9

Organizational culture

Answer 9

Organizations identity and codes of thought and action that members of an organization share

Question 10

Ethos

Answer 10

Speakers credibility