Chapter 2: The Producer in Preproduction

Question 1

demographics

Answer 1

audience research factors concerned with such data as age, gender, marital status and income

Question 2

production schedule

Answer 2

the calendar that shows the preproduction, production, and postproduction dates and who is doing what when and where

Question 3

program proposal

Answer 3

written document that outlines the program objective and the major aspects of a television presentation

Question 4

psychographics

Answer 4

audience research factors concerned with such data as consumer buying habits, values and lifestyles

Question 5

rating

Answer 5

percentage of television households tuned to a specific station in relation to the total number of television households

Question 6

share

Answer 6

percentage of television households tuned to a specific station in relation to all households using television (HUT). that is, all households with their sets turned on

Question 7

target audience

Answer 7

the audience selected or desired to receive a specific message

Question 8

time line

Answer 8

a breakdown of time blocks for various activities on the actual production dat, such as crew call, setup and camera rehearsal

Question 9

treatment

Answer 9

a brief narrative description of a television program