Chapter 2: The Marketing Environment Flashcards
Define Consumerism.
Organized action against business practices that are not in the interests of consumers.
Describe Consumer Movement.
An organized collection of groups with the objective of protecting consumer rights.
What is Corporate Social Responsibility?
The ethical principle that an organization should be accountable for how its behavior might affect society and the environment.
Define Culture.
The combination of traditions, taboos, values, and attitudes o the society in which an individual lives.
Describe Demography.
Changes in the population in terms of its size and characteristics.
What is Environmentalism?
The organized movement of groups and organizations to protect and improve the physical environment; their concerns are production and consumption of products that lead to global warming, pollution, the destruction of natural resources such as oil and forests, and non-biodegradable waste.
Define Environmental Scanning.
The process of monitoring and analyzing the marketing environment of a company.
Describe Ethical Consumption.
When individual consumers, when making purchase decisions, consider not only personal interests but also the interests of society and the environment.
What is Fair-Trade Marketing?
A movement that aims to help producers in developing countries to produce good ethically and enhance the well-being and wealth of the workers in these countries; the movement also promotes sustainability.
Define a Macroenvironment.
A number of broader forces that affect not only the company but also the other actors in the microenvironment.
Define a Microenvironment.
The actors in the firm’s marketing environment: customers, suppliers, distributors, and competitors.
What is PEEST analysis?
The analysis of the political/legal, economic, ecological/physical. social/cultural and technological environments.
Describe Physical Environment.
The planet and places in which we live. From a marketing perspective, it is important, as the environmental impacts of commerce are affecting how we might live our lives in the future, and this has consequences for marketing activities.
