Chapter 2 - The Market Mechanism Flashcards
What is microeconomics?
Microeconomics is the branch of economics that looks at the behaviour of the small economic agents that make up the whole economy.
What is a market?
A market is seen as any place that allows buyers and sellers to interact and exchange goods and services.
What is a competitive market?
A competitive market is one where there are a large number of buyers and sellers and each of them has little influence on the prices’s (referred to as price-taking).
What is a consumer surplus?
It is the difference between the price the consumer is willing to pay and market price.
What is producer surplus?
When producers sell the product above their economic cost (including opportunity cost)
What is the Market Mechanism?
describes how the forces of demand and supply determine relative prices of goods and services.
Describe the law of demand.
- as prices increase, the quantity demanded decreases
- as prices decrease, the quantity demanded increases
What are the 2 main effects on demand?
(they also support the law of demand!)
- Income effect: some people will not be able to afford the products prices rise. At a lower price, we can afford more of a goods or service.
- Substitution effect: when the price of one good increases, consumers will look towards cheaper substitutes; so quantity demanded of the original product is likely to fall.
Describe movement along the demand curve
Movement along the demand curve is only** due to a change in the products **price
- demand contracts, when prices increase
- demand expands, when prices decrease
Describe movement of the demand curve
A shift of the entire demand curve will occur when one of the factor of demand’s, other than price has changed
Demand-Side Factor: Disposable Income
Disposable Income is defined as the total income that households have received in exchange for their participation in the production process plus government transfers less direct (income) taxes.
Increase in disposable income will lead to an increase in demand for normal goods
Demand-Side Factor: change in interest rates
Increased interest rates = less discretionary income thus a decrease in demand.
decreased interest rates leads to an increase in demand.
Demand-Side Factor: Price of Substitutes
- A substitute is a viable good or service that may be used instead of the product in question
- Cheaper Substitutes = less demand for original good
Demand-Side Factor: Price of Complements
Complementary products are generally consumed together.
i.e. a decrease in the price of ipods = an increase in demand for itunes music.
Demand-Side Factor: Preferences and Tastes
demand may be affected by an individual’s tastes, attitudes and preferences towards each good or service