chapter 2 (social media influencers) Flashcards
What is Social Media Influencer?
taxpayers, individuals, or corporations, receiving income, in cash or kind, from any social media sites and platforms (YouTube, Facebook, Instagram, Twitter, TikTok, Reddit, Snapchat, etc.) in exchange for services performed as bloggers, video bloggers or “vloggers” or as an influencer, in general, and from any other activities performed on such social media sites and platforms.
Social media influencers derive their income from the following sources:
*YouTube Partner Program
*sponsored social and blog posts
*display advertising
*becoming a brand representative/ambassador
*affiliate marketing
* co-creating product lines
* promoting own products
*photo and video sales
* digital courses, subscriptions, e-books
*podcasts and webinars
YouTube Partner Program
his allows an influencer to make money from
a. advertising revenue the influencer gets ad revenue from display, overlay, and video ads.
b. channel membership the influencer makes recurring monthly payments in exchange for special perks that he/she/it offers.
c. merch shelf followers can browse and buy official branded merchandise from the influencer’s watch pages.
d. super chat and super stickers-followers pay to get their messages highlighted in chat streams.
e. YouTube Premium Revenue the influencer gets a part of a YouTube Premium subscriber’s subscription fee when followers watch his/her/its contents.
sponsored social and blog posts
an influencer features a product or concept he/she/it is paid to promote
display advertising
influencers also have the ability to earn money passively through display advertising. Here, the ad is similar to radio commercials because it interrupts the program.
becoming a brand representative/ambassador
the influencer would promote the products on his/her/its social media account in exchange for free products from the brand Some brands may pay an additional fee for every piece of content or conversion the influencer creates or drives.
affiliate marketing
In this type of arrangement, an affiliate marketer for the brand or the influencer would be provided with a unique link or code that will be used for tracking his/her conversions. For every conversion resulting from the said link or code, the influencer will earn a commission.
co-creating product lines
a brand would partner with an influencer to co-create products for their brand and the latter, in turn, gets paid based on a certain percentage of the profits
promoting own products
the influencer may come up with his/her own line of products.
photo and video sales
influencers may create and sell frame-worthy pictures, high-quality videos, or the rights over them as well.
digital courses, subscriptions, e-books
influencers sell digital products.
podcasts and webinars
these may include sponsored ads that generate money or the influencer may charge a small fee to access the content.
