Chapter 2: Qualitative Research and Its Importance in Daily Life Flashcards
Based on qualitative data and tends to follow the exploratory mode of the scientific book (Sage, 2012. P48)
Study things in their NATURAL SETTINGS, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them (Denzin & Lincoln, 2005 p. 3)
Qualitative research
Interested in undertaking the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world (Merriam, 2009. P. 13).
STUDY BEHAVIORS NATURALISTICALLY AND HOLISTICALLY
Contend that “REALITY IS SOCIALLY CONSTRUCTED” (Guba and Lincoln, 1989)
EXAMPLE: Language has an important influence on our views of the world. The word “langgam” in the Visayas area means birds, while in Tagalog-Luzon region it means ants.
Qualitative researcher
Scientific Method
Exploratory or “bottom-up”
The researcher generates or constructs knowledge, hypotheses, and grounded theory from data collected during fieldwork.
Ontology (Nature Of Reality/truth)
Subjective, mental, personal, constructed
Epistemology (Nature of reality/truth)
Relativism
Individual and group justification
Varying standards
View of human thought and behavior
Situational, social, contextual, personal, unpredictable
Most Common Research Objectives
Qualitative/subjective description
Empathetic understanding, and exploration
Interest
Understand and appreciate particular groups and individuals
Inform local policy
“Focus”
Wide angle and “deep angle” lens, examining the breadth and depth of phenomena to learn more about them
Nature Of Observation
Study groups and individuals in natural settings
Attempt to understand insiders’ views, meanings, and perspectives
Form Of Data Collected
Qualitative data such as in-depth interviews, participant observation, field notes, and open-ended questions
The researcher is the primary data-collection instrument.
Nature Of Data
Words, images, categories
Data Analysis
Use descriptive data
Search for patterns, themes, and holistic features
Appreciate difference/variation
Results
Particularistic findings
Provision of insider viewpoints
Form Of Final Report
Informative narrative report with contextual description and direct quotations from research participants