Chapter 2 Overview Of Travel And Tourism

Question 1

Destination management company (DMC)

Answer 1

A local company that specializes in inbound travel.

Question 2

American society of travel advisors (ASTA)

Answer 2

The trade association that lobbies governments, presents educational programs and speaks to the public on behalf of its members, including travel counselors and others in the travel industry.

Question 3

Benefit

Answer 3

A positive result that a feature brings to a particular client.

Question 4

Business travel

Answer 4

Travel undertaken for the purpose of conducting business, including meetings, conventions, and incentive travel; also known as corporate travel.

Question 5

Commission

Answer 5

A percentage of the sale or a fee paid to a salesperson for selling a product.

Question 6

Commodity

Answer 6

Something that varies little and has the same value everywhere.

Question 7

Conference system

Answer 7

A system by which a group of suppliers controls the sale of their product, appointing agents to sell it and establishing a standard contract.

Question 8

Demographic segmentation

Answer 8

The process of categorizing people according to characteristics such as age, sex, or marital status.

Question 9

Dependables

Answer 9

In Stanley Plog’s analysis, people who value familiarity and comfort and focus on everyday problems tend to visit popular places when they travel and to return to the same places each year.

Question 10

Distributor

Answer 10

A company that acts as an intermediary between suppliers and travelers, helping travelers obtain goods and services owned by suppliers.

Question 11

Familiarization trip (FAM)

Answer 11

A trip offered to travel professionals at a reduced rate so they can inspect hotels and restaurants and sample area attractions, services.

Question 12

Feature

Answer 12

An inherent characteristic of a product or service.

Question 13

High season

Answer 13

The season when rates amd traffic peak.

Question 14

Hospitality industry

Answer 14

The industry that supplies hotel accommodations and food and beverage services.

Question 15

Incentive travel

Answer 15

Travel offered as a prize or reward for employees, usually for productivity or sales performance.

Question 16

Leisure travel

Answer 16

Travel done for pleasure in the broadest sense of the term (travel to visit family and friends is generally, but not always, included in this category).

Question 17

Low season

Answer 17

The season when rates and traffic are at their lowest; sometimes called the value season.

Question 18

Marketing

Answer 18

A series of decisions and actions taken by a seller to create a match between consumers’ preferences and a product or service.

Question 19

Market segmentation

Answer 19

The process of identifying clusters of individuals who have similar needs and can form a target market.

Question 20

Meeting travel

Answer 20

Travel to organized gatherings such as conferences and conventions.

Question 21

National tourist office (NTA)

Answer 21

A government-sponsored office that works within the country to make it attractive to tourists and works outside the country to present it in the best light.

Question 22

Online travel agency

Answer 22

Usually refers to a travel agency that does business almost exclusively online but can refer to any travel agency that uses the internet for a portion of its business.

Question 23

Override

Answer 23

An extra payment made by a supplier as a bonus for a large volume of sales.

Question 24

Personal selling

Answer 24

Selling conducted through person-to-person contact.

Question 25

Preferred supplier relationship

Answer 25

An arrangement where a travel agency is committed to maximizing its use of a particular supplier; in turn, the agency can receive overrides.

Question 26

Price segmentation

Answer 26

The process of dividing a population into segments based on the amount they can and will pay for a product.

Question 27

Professional

Answer 27

A person who has learned a body of knowledge mastered skills needed for a certain occupation, and demonstrated a commitment to the occupation’s ethical standards and the interests of clients.

Question 28

Psychographic segmentation

Answer 28

The process of categorizing potential consumers based on their attitudes, interests, beliefs.

Question 29

Selling

Answer 29

An aspect of marketing that ensures that a product or service is purchased.

Question 30

Shoulder season

Answer 30

The period between high and low seasons.

Question 31

Special-interest travel

Answer 31

Travel devoted to a particular interest or activity.

Question 32

Supplier

Answer 32

A company that owns and provides the goods and services (including transportation, food, shelter, entertainment, and attractions) sold to travelers.

Question 33

Supporting businesses and organizations

Answer 33

Entities that either provide travel-related services such as maps and travel insurance or aid or regulate the travel industry.

Question 34

Target market

Answer 34

A market segment that a seller aims to reach.

Question 35

Travel agency

Answer 35

A business that sells travel products and services directly to the public.

Question 36

Travel counselor

Answer 36

An individual who advises travelers and who sells travel arrangements to the public for suppliers; also known as a “travel agent.”

Question 37

Usage segmentation

Answer 37

The process of categorizing potential customers according to the purpose for which they would use a product.

Question 38

VFR traveler

Answer 38

Travel to visit friends or relatives.

Question 39

Venturers

Answer 39

The term used by Stanley Plog to describe travelers who tend to be confident and curious, to have varied interests, and to enjoy discovering new vacation spots.