Chapter 2- Meeting Consumer Needs Flashcards
Market Pull
Refers to consumer demand, market research to help manufacturers improve their products to
Increase target market
Brand loyalty
Persuade consumers to choose their brand
Technology push refers to…
New scientific and technological advances leading to improvements to already existing products
Obsolescence
Products designed to last a short time- become outdated or wear out
What does mechanical music allow music to be played?
So music can be played automatically without instruments
Walkman
1980s
Portable
CDs
MP3 and iPod
Music can be downloaded and stored
Portable
Hold a large number of songs
Continuous improvement
Making designs better
New technology, legislation, improvements to production methods, fashion, impact upon the environment, product maintenance, products durability or obsolescence, costs, feedback from the client or consumer
Product analysis
This allows designers to look at existing solutions to find out which ideas already work well and why