Chapter 2: Managing a Business Flashcards
What is management?
Management can be defined as the process of dealing with or controlling things or people.
What does management do?
Planning - looking forward to the direction of the business and setting strategies.
Organising - allocating resources and processes to meet plans.
Controlling - corrective action if direction of business differs from expectations.
Leading - how managers exercise their authority.
What is power?
Power is the ability to get things done.
What are the 6 forms of power that a manager may have?
Reward power - ability to reward another
Coercive power - ability to punish another
Referent power - desire to identify with or imitate another
Expert power - belief that some has relevant expertise or knowledge
Legitimate power - derived from being in a position of authority
Negative power - ability to disrupt operations
What is authority?
Authority is the right to do something or the right to request and expect another person to do something.
What is responsibility?
Responsibility is the obligation a person has to fulfil a task assigned to them.
What is accountability?
Accountability is a person’s liability to be called to account for the fulfilment of the task.
What is delegation?
Delegation involves giving a subordinate responsibility and authority to carry out a given task, while the manager retains overall responsibility.
What are the pros of delegation? (8 examples)
Relieves the senior of less important activities
Quicker decisions
Greater flexibility
More interesting for the subordinate
Allows career development
Brings together skills and ideas
Greater motivation
Allows performance appraisal
What are the cons of delegation? (6 examples)
Over-supervising can waste time and is de-motivating
Under-supervision: inferior product
Manager only delegated boring work
Manager delegated impossible tasks
Manager refuses to delegate enough
Inadequate training
What are the four main types of manager?
Line manager: direct authority over subordinates
Staff manager: authority in advisory capacity
Functional manager: hybrid of above
Project manager: temporary team manager
What are the three key manager roles?
Informational, Interpersonal and Decisional
What is culture?
Culture is the common assumptions, values and beliefs that people share that become ‘the way we do things around here’.
What are the four features of a business culture?
Flexible?
Controlled?
Outward-looking?
Inward-looking?
What are the 4 different types of business culture?
Human relations culture: flexible and Inward
Open systems culture: flexible and outward
Rational goal culture: controlled and outward
Internal process culture: controlled and inward
What is marketing?
Marketing is ‘the management process which identifies, anticipates and supplies customer requirements efficiently and profitably’.
What are the four marketing concepts?
Marketing orientations: focuses on needs f potential customers
Sales orientation: purpose is to sell more of the product or services already available
Production orientation: aim is to make as many units as possible
Product orientation: obsessed with developing high sophisticated and expensive product beyond the needs of customers
What are consumer markets?
Products/services bought for the use of individuals and their families
What are industrial markets?
Products/services bought for the use of companies
What are the characteristics of industrial marketing? (5 examples)
Small number of large customers
large purchase size
Expert buyers
High bargaining power
Complex negotiating
What is a marketing mix?
Marketing mix is the set of controllable marketing variables that firm blends to produce the response it wants in the target market (Kotler).
What are the 4Ps or a product industry?
Product - What the customer is physically buying or experiencing
Promotion - How awareness raised of the goods or services
Place - How the goods and services are distributed
Price - What is charged to the customer and any discount/loyalty schemes offered.
What are the 3 additional factors for us in the service industry to create the 7Ps model?
People - The employees who provide the service
Processes - The order and how well things are done
Physical evidence - Not many tangible products but appearance of employees is an example of how comfy the hotel bed is
What is market segmentation?
Market segmentation is ‘the division of the market into homogeneous groups of potential customers who may be treated similarly for marketing purposes’.