Chapter 2 Macro-environment analysis Flashcards
1
Q
What are the layers of the business environment ?
A
The organisation
The competitors and the market
The sector
The macro-environment
2
Q
Pestel ?
A
Political Economic Social Technological Environmental Legal
3
Q
What are key drivers ?
A
Key drivers for change are environmental factors that are likely to have a high impact on industries and sectors, and impact on the success or failures of strategies within them.
4
Q
What is the FAANG ?
A
Facebook Amazon Apple Netflix Google
5
Q
What are the three fundamental approaches in forecasting ?
A
- single point
- range
- multiple-futures forecasting
6
Q
What are the three directions of change ?
A
- mega-trends
- inflexion points
- weak signals
