Chapter 2 Key Terms Flashcards
General principles that explain and predict behavior
Theories
Payment for use of a creative work
Copyright Royalty Fee
learning to think critically about the role of media in a society
Media Literacy
_____ examine the overall impact of media
Critical Studies
“the use of media to create a consensus around certain ideas so that they come to be accepted as common sense.”
Hegemony
A group’s pattern of thought and activity
Culture
“distinctive styles of creative works. The term is also used to represent different types or formats of media content.”
Genres
“a process by which an innovation—a new way of doing things—is communicated through media and interpersonal channels over time among the members of a community.”
Diffusion
“Those who first use an innovation are called “
Innovators
“eople who follow up on innovative ideas through specialized media such as trade journals or interpersonal contacts are “
Early adopters
“Those who join the trend as it begins to go mainstream make up the”
Early Majority
“Those who wait to see what most people are going to do con-stitute the “
Late majority
Those who wait are called
laggards
Minimum number of adopters needed for a trend
Critical mass
The media causes changes in society and culture
Technological determinism
