Chapter 2 Key Term Flashcards
quantitative methods
Approaches to sociological research that draw on objective and statistical data and often focus on documenting trends, comparing subgroups, or exploring correlations.
qualitative methods
Approaches to sociological research that often rely on personal and/or collective interviews, accounts, or observations of a person or situation.
hypothesis
Ideas or educated guesses about a given state of affairs, put forward as bases for empirical testing.
research methods
The diverse methods of investigation used to gather empirical (factual) material. Different research methods exist in sociology, but the most commonly used are fieldwork (or participant observation) and survey methods. For many purposes, it is useful to combine two or more methods within a single research project.
ethnography
The firsthand study of people using observation, in-depth interviewing, or both. Also called fieldwork.
participant observation
A method of research widely used in sociology and anthropology in which the researcher takes part in the activities of the group or community being studied.
survey
A method of sociological research in which questionnaires are administered to the population being studied.
population
The people who are the focus of social research.
pilot study
A trial run in survey research.
sample
A small proportion of a larger population.
representative sample
A sample from a larger population that is statistically typical of that population.
sampling
Studying a proportion of individuals or cases from a larger population as representative of that population as a whole.
random sampling
Sampling method in which a sample is chosen so that every member of the population has the same probability of being included.
measures of central tendency
The ways of calculating averages.
correlation coefficients
The measure of the degree of correlation between variables.