Chapter 2 Histories and contexts of communication

Question 1

Social scientific approach

Answer 1

views the world as objective, causal, and predictable; researchers using this approach primarily seek to describe communication activity and to discover connections between phenomena or causal patterns

Question 2

Interpretivist approach

Answer 2

views communication as creative, uncertain, and unpredictable, and thus rejects the idea that a single reality exists or can be discovered; researchers using this approach primarily seek to understand and describe communication experience

Question 3

Critical approach

Answer 3

seeks to identify the hidden but formidable symbolic structures and practices that create or uphold disadvantage, inequity, or oppression of some groups in favor of others