Chapter 2: Employer Branding and Recruiting Flashcards
What is the definition of Employer Branding
Internally and Externally promoting your Employer Value Proposition, with the objective of retaining existing and recruiting new qualified personnel
What is EVP
Employee Value Proposition/ refers to the unique set of benefits, values and opportunities that an organisation offers to its employees in exchange for their skills, capabilities and contributions
Give Examples of Good Employer Branding
Effective Communication
Attracts Top Talent
Employee Benefits
Improves Employee Retention
Give Examples of Bad Employer Branding
Negative Employee Experiences
Poor Reputation
Lack of Transparency
What is Labour Market Analysis
Understanding the current and future availability of talent (supply) and the organisations woorkforce needs (demand)
What is External Labour Market
The potential candidates available outside te company
What is Internal Labour Market
The company’s current workforce and capacity to meet future needs
What are the 2 different steps of Labour Market Analysis
1) Segmenting: Availability, Function, Geography, Time, Competition
2) Analysis of Supply and Demand: Define information requirement, Identify Information sources, Evaluate Data
What are the 2 types of recruitment
1) Internal Recruitment: After Training/Developing new skills, Transfer, Adapting of Employment Contract, Promotion, Expatriation
2) External Recruitment: Employment Agencies, Headhunters, Job/college recruiting, Job fairs
What are the Advantages of each type of recruitment
Internal: Employee loyalty, No new HR Papers, Opportunities for career development
External: Cheaper, New ideas/New blood, Larger/better pool to choose from
What are the Disadvantages of each type of recruitment
Internal: Employee Jealousy, Limited Selection, Not solving the recruitment problem
External: Don’t know about performance and motivation, Don’t know about company policies, Demotivation of internal workers
