Chapter 2 - Delivering Your Message Flashcards
1
Q
Residual message
A
A message or thought that resonates and stays with audience after communication is finished
2
Q
Syntactic rules
A
govern order of words in a sentence
3
Q
Semantic rules
A
govern the meaning of words and how to interpret them
4
Q
Contextual rules
A
Govern meaning and text according to context and social customs
5
Q
Abstract language
A
refers to qualities and ideas
6
Q
Concrete language
A
appeals to the senses
7
Q
cliches
A
a once clever word or phrase
8
Q
jargon
A
occupation specific language
9
Q
euphemisms
A
substituting an acceptable word for offensive,
controversial, or unacceptable one that conveys the same thing
10
Q
doublespeak
A
is the deliberate use of words to disguise, obscure, or change
meaning
11
Q
Signpost
A
key words that alert the audience to a change in topic
