Chapter 2: Culture of Engagement

Question 1

After another local village is mistakenly attacked, a reporter approaches SSgt Tubble with questions regarding the faulty targeting systems used on today’s rocket systems. Tubble responds, “Although I may not work directly with munitions, I am confident in our weapons system technologies; further, I support all efforts that provide our enemies a miserable death.” Within days the paper releases comments; Twitter, Facebook, and similar sites explode with hate mail toward the USAF and temporarily interrupt the mission.

SSgt Tubble’s comments BEST illustrate ineffective _____ and its impact on mission effectiveness.

a. media engagement
b. use of social media guidelines
c. strategic communication

Answer 1

Answer: a. media engagement

This is ineffective media engagement because, according to the Culture of Engagement portion of the Supervisory Communication lesson, SSgt Tubble’s statement violates two of the “do’s” which include discussing only matters of which you have direct knowledge of and avoid repeating or using “color words” that may have a negative connotation such as “massacre”, “scandal”, “deaths”, “corruption”, etc. These include overly strong, emotional reactions and may be counterproductive to your objectives.

Question 2

While on her favorite blog site, SrA Allen, a former model, uploads a picture taken during a recent interview. In the photograph, she is wearing a tight “I Love NY” t-shirt with her ABU pants. Within days, she receives hundreds of positive responses to her post.

SrA Allen’s actions ____ and will MOST likely have a ____ impact on public perception.

a. comply with social media guidelines; positive
b. violate social media guidelines; negative
c. comply with interview do’s and don’ts; positive
d. violate interview do’s and don’ts; negative

Answer 2

Answer: b. violate social media guidelines; negative

SrA Allen violated social media guidelines, which according to the Culture of Engagement portion of the Supervisory Communication lesson, prohibit posting photos showing improper wear of the uniform. Because military members are on duty 24/7, 365 days a year, this violation of good order and discipline could negatively impact the public’s perception of the military’s professionalism.

Question 3

Strategic Communication

Answer 3

an effort on the part of the United States’ Government to understand and engage key audiences, in order to, create, strengthen, or preserve conditions favorable for the advancement of the United States Government interests, objectives, and policies.

Question 4

S A P P

Answer 4

S – Security: Example - OPSEC
A – Accuracy: Example – Telling the Story Correctly
P – Propriety: Example – Politeness, Respect, Decency
P – Policy: Example - Laws, DOS

Question 5

“Outside or your lane”

Answer 5

it is outside of their responsibility. It means to tell others to mind your own business.