Chapter 2 Flashcards
What are the two of the six phases of a communication audit?
1: Initiation
2: Planning
What is phase 1 in the audit process? What is the goal?
The initation phase. The goal is to determine whether or not the assessment technology is suitable for the organization’s purpose.
In phase 1 there are several meetings. What should be accomplished in these meetings?
- Accommodate the client’s purposes
- Achieve consensus about the project
- Define the scope of the assessment
- Familiarize the assessment team with the organization
- Familiarize management with the assessment procedure
What is phases 2 in the audit process?
The planning phase. Organizations need to identify its strategies and auditors need a basic roadmap for what they are trying to accomplish.
What are the crucial steps that make successful implementation happening in phase 2?
- Make financial arrangements (budget)
- Decide the nature of the final report
- Clarify the auditor - client relationship
a: purchase model
b: medical model
c: process model - Arrange liaison with the organization
- Determine focal areas
- Select assessment techniques
a: triangulation
b: focus on actual behaviors as well as perceptions
c: collection of data through electronic means is increasingly promising - Choose the employees to be audited
- Forecast the time sequence
- Publicize the assessment before it happens
- Formalize audit arrangements
What is triangulation?
The collection of data about the same organizational phenomena using at least two different methods.
What do we mean with ‘focus on actual behaviors as well as perceptions’?
Do interviews, content analysis, critical incident or observation next to surveys
What is the purchase model?
Occurs when the client organization diagnoses a specific problem and contacts an auditor to solve it. Managers decide the focus
What is the medical model?
Occurs when the client organization describes the symptoms and then asks the auditor the diagnose the problem.
What is the process model?
Demands that auditors and clients work jointly on all phases of the audit.
What says Clampitt about resistance towards organizational change?
Even when employee are negatively affected by change, how the organization communication news dramatically affects whether employees view the change as legitimate
What say Lewis and Seibold about resistance towards organizational change?
Managing change as a matter of managing communication –> communicating with employees in respectful ways that give them voice
What says Quirke about resistance towards organizational change?
New communication objectives should include stimulating thinking, participation, networking, and the expansion of what all employees believe is possible
