Chapter 2 Flashcards

1
Q
T & C
M
R
N
C
A
S
T
A
Maintaining Competence
Record keeping
Notification
Competence
Appropriate qualifications
Supervision
Training
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2
Q
Boston Matrix
S
C
Q
D
A

Most effective use of capital

Market share - Market Growth

Star - Needs cash to maintain position but generates cash (perfume) 0
Cash Cow - Produces cash but has little need for investment +
Question Mark - Needs cash to grow but generates little -
Dog - Produces and needs little cash 0

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3
Q

Customer Matrix

A

Focus on customer need
Customer at heart of strategy
Customer value versus organisation and competitor ability to deliver customer value

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4
Q

Lewin
F
U
C

A

Freeze
Unfreeze
Change

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5
Q

McKinsey Seven S

A

Super Goals
Hard - Strategy, Structure, Systems

Soft - Skills, Staff, Style

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6
Q
Risks of outsourcing
S
C
S
F
C
P
T
A
Security
Control - Loss of
Standards - Risk of poor
Flexibility - lack of
Capability - Lost
Public reaction
Time and effort to manage
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7
Q
John Cotter - Change
U
P
V
V
E
P
C
I
A
Urgency
Powerful guiding coalition
Vision - Create
Vision - Communicate
Empower others
Plan for and create short term wins
Consolidate improvements
Institutionalise new approaches
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