Chapter 2 Flashcards
What is the primary focus of Chapter 2 in ‘Marketing Tourism in South Africa’?
The primary focus is on marketing strategies specific to the tourism industry in South Africa.
True or False: The chapter discusses the historical context of tourism in South Africa.
True
Fill in the blank: The main goal of tourism marketing is to __________.
attract visitors
Which marketing strategy is emphasized in the chapter for promoting South Africa’s tourism?
Integrated marketing communication
What role does digital marketing play in South Africa’s tourism industry according to the chapter?
Digital marketing is crucial for reaching potential tourists and promoting destinations.
Multiple Choice: Which of the following is NOT a target market mentioned in the chapter? A) Domestic tourists B) International tourists C) Business travelers D) Agricultural workers
D) Agricultural workers
What is a key challenge in marketing tourism in South Africa?
Addressing safety and security concerns of potential tourists.
True or False: The chapter highlights the importance of cultural tourism in South Africa.
True
What is one of the main tools for evaluating tourism marketing effectiveness mentioned in the chapter?
Tourist satisfaction surveys
Fill in the blank: The chapter suggests that __________ partnerships can enhance tourism marketing efforts.
collaborative
What is a significant trend in tourism marketing highlighted in the chapter?
The rise of experiential travel.
Multiple Choice: Which social media platform is emphasized for tourism marketing? A) LinkedIn B) Facebook C) Reddit D) MySpace
B) Facebook
What demographic is increasingly important for tourism marketing in South Africa?
Millennials
True or False: The chapter states that branding is irrelevant to tourism marketing.
False
What is the significance of the ‘Brand South Africa’ initiative as discussed in the chapter?
It aims to enhance the country’s image and attract tourists.
Fill in the blank: Effective tourism marketing requires understanding the __________ of the target audience.
needs and preferences
Which type of tourism is highlighted as a growing sector in South Africa?
Eco-tourism
What does the chapter suggest about the impact of global events on tourism marketing?
Global events can significantly affect tourist perceptions and travel decisions.
Multiple Choice: Which of the following is a key component of the marketing mix for tourism? A) Product B) Price C) Place D) All of the above
D) All of the above
What is the role of customer feedback in tourism marketing according to the chapter?
It helps to improve services and tailor marketing strategies.
True or False: The chapter discusses the importance of sustainability in tourism marketing.
True
What type of content is recommended for engaging potential tourists?
Visual content, such as images and videos.
Fill in the blank: The chapter emphasizes the importance of __________ in building customer loyalty.
personalization
What aspect of tourism marketing does the chapter suggest needs continuous adaptation?
Marketing strategies and approaches.
