Chapter 1 Flashcards
What is the primary focus of Chapter 1 in ‘Marketing Tourism in South Africa’?
The primary focus is on understanding the tourism landscape in South Africa.
True or False: South Africa is the only country in Africa that has a developed tourism industry.
False
Fill in the blank: The three main components of tourism are __________, __________, and __________.
attractions, accessibility, amenities
What role does marketing play in tourism?
Marketing plays a crucial role in attracting visitors and promoting destinations.
Which organization is primarily responsible for promoting tourism in South Africa?
South African Tourism
Multiple Choice: Which of the following is a key element of the tourism marketing mix?
A) Product
B) Price
C) Promotion
D) All of the above
D) All of the above
What is the significance of understanding tourist behavior?
Understanding tourist behavior helps marketers tailor their strategies to meet the needs and preferences of travelers.
True or False: Cultural heritage is not a significant attraction for tourists in South Africa.
False
What are the two main types of tourism mentioned in Chapter 1?
Leisure tourism and business tourism
Fill in the blank: The __________ is a key factor that influences a tourist’s choice of destination.
image of the destination
What is the importance of market segmentation in tourism marketing?
Market segmentation allows marketers to identify specific groups of tourists and tailor their offerings accordingly.
Multiple Choice: Which demographic factor is NOT commonly used in market segmentation?
A) Age
B) Gender
C) Favorite color
D) Income level
C) Favorite color
What does the term ‘destination branding’ refer to?
Destination branding refers to the process of creating a unique identity for a tourism destination.
True or False: Online marketing has no significant impact on tourism in South Africa.
False
What are the five Ps of the marketing mix?
Product, Price, Place, Promotion, People
Fill in the blank: __________ marketing involves targeting specific groups of tourists with tailored messages.
Targeted
Which of the following best describes ‘sustainable tourism’?
Sustainable tourism aims to minimize the negative impact of tourism on the environment and local communities.
Multiple Choice: What is a major challenge faced by the South African tourism industry?
A) Overcrowding
B) Safety concerns
C) Lack of attractions
D) High prices
B) Safety concerns
What is the role of technology in tourism marketing?
Technology enhances communication, improves customer experiences, and facilitates online bookings.
True or False: The tourism industry in South Africa is only focused on international tourists.
False
What is one of the key trends affecting tourism in South Africa?
The rise of experiential travel and the demand for authentic experiences.
Fill in the blank: __________ is a crucial aspect of providing quality service in tourism.
Customer service
What is the impact of seasonality on tourism?
Seasonality affects the flow of tourists, leading to peak and off-peak periods that influence revenue.
