Chapter 2 Flashcards
What are the four goals of scientific research in psychology?
To describe, predict, explain and control behavior
How do psychologists describe behavior?
This is the first step in identifying behavior in the workplace (ex: describing how employees spend their time)
There are more and less observable behaviors that can be described, meaning that some may go unnoticed.
How do psychologists predict behavior?
Through understanding how a target behavior is related to other factors
How do psychologists explain behavior?
In order to change behavior, we must know what causes it, evidence to aid in this goes beyond description/prediction.
Three types of evidence used ot explain cause and effect of behavior:
Temporal precedence
Covariation of cause and effect
Alternative explanations must be eliminated
Temporal precedence
cause that precedes the effect
Covariation of cause and effect
when the cause is present, so is the effect. When the cause is not present, neither is the effect
Alternative explanations must be eliminated to explain behavior because…
even if other factors are involved, they are not what is driving the behavior if the cause and effect are truly correlated.
What does it mean to say that psychologists control behavior?
How to control or manipulate phenomena, typically there are any factors that contribute to behavior
Research Question
The guiding question behind a research study
Hypothesis
researchers best guess at results of a study
Theory
set of interrelated concepts and propositions that provide a systematic view of a phenomenon (based in research and evidence)
What makes a good theory? (5)
Parsimonious (simple)
Precise (specific and accurate)
Testable
Useful
Generative (stimulates future research)
Inductive reasoning
data –> theory
Deductive reasoning
developing ideas from theory –> to test with data
Stages of the research process (and where inductive/deductive reasoning would occur)
Formulate hypothesis (deductive) > design study > collect data > analyze data (inductive) > report findings >
Observational method (+ pros and cons)
relationships are studied by observing variables of interest (correlational method)
Most useful for describing/predicting behavior.
Cannot determine direction of cause and effect, there may also be 3rd/confounding variables that influence cause and effect that the researcher cannot identify using this method.
Types of observational methods: (4)
naturalistic observation
case studies
archival research
surveys
Naturalist observation
Observational method by observing someone/something in its natural environment
Case studies
Observational method by examination of a single person, group, company, society, etc.
Archival research
Observational method by use of existing/secondary datasets
Surveys
Observational method whereby surveys are self administered, based on interviews/drawn from experience sampling methods
Experimental methods
where the researcher manipulates the independent variable and controls the other variables
Independent variable
manipulated