Chapter 2 Flashcards by Indiana king | Brainscape

Q

Situational Analysis

A

Assessment of a product’s past & current performance, and what next steps are based on this, as well as external forces/trends

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Q

SWOT analysis

A

Summary of a situational analysis and how an organization is servicing a business and target markets

(Strengths + Weaknesses + Opportunities + Threats)

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Q

Environmental scan

A

Continually seeking info on what is going on around organization externally to identify trends

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Q

Environmental scan

A

Continually seeking info on what is going on around organization externally to identify trends

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