Chapter 2

Question 1

Problem with using experience vs. empirical research to answer questions:

Answer 1

• Lack of comparison group
• Cofounded (other factors we ignore)
• Personal experience may differ from the norm
• Generalizing from a single instance to a population
• Subjectivity of evaluation

Question 2

Confound

Answer 2

Something could or could not work other than the ones you’ve provided

Question 3

What is the availability heuristic?

Answer 3

Overestimating probability
e.g., shark attacks- not likely but. stories make our brains overestimate the likelihood

Question 4

Confirmation bias

Answer 4

Only seeking to confirm

Question 5

Present/Present Bias

Answer 5

We undervalue the absence of things
(we usually think abt whats in front of us, rather than whats in absence)

Question 6

Bias blind spot

Answer 6

We think we are less susceptible to cognitive bias than we are