Chapter 2 Flashcards
What does the scientific approach to research assume?
assumes that there are laws of behaviour that can be discovered through empirical research
What are the goals of science in psychology?
- Measurement and description of behaviour
- Understand the prediction of behaviour
- The application of knowledge to the task of controlling behaviour
What are the 2 methods of scientific research used?
- Descriptive methods
2. Experimental methods
What are the 5 steps to investigating research?
- Formulate a testable hypothesis
- Select the research method and design study
- Collet data
- Analyze the data and draw conclusions
- Report the findings
What are the advantages to scientific method of research?
We can trust it more because its evidence based
How do you build theory?
- by generating a set of principles that tie facts and observations together in a framework
- needs to be repeated to ensure they are accurate
What is descriptive method of research?
observes and describes a specific behaviour in as much detail as possible
What are the 3 types of descriptive research?
Case studies
Surveys
Natural observation
What are the pros and cons of the descriptive method of CASE STUDY?
PRO- very in-depth study
CON- observers bias, generalizability
What is observers bias?
people are not always as objective as they would like to be; people hear what they want to hear
What is generalizability?
you are looking at one specific case so you can’t generalize specifically
What are the pros and cons of SURVEYS?
Pro- they are fast, cheap, and easy to do
Con- response bias (social desirability bias), and sampling bias
What is responses bias?
when there are void questions or the answers are skewed because of social desirability
What is sampling bias?
the group sampled must represent the the group you are interested in
What is naturalistic observations?
observe subject in the place they live