Chapter 2 Flashcards
- the aim is to educate/inform
- provide factual information,explanation and insights
- often use of clear and straightforward language
Informative speech
Type of informative speech that makes the topic clear through concrete illustrations(explanation)
-what and why
Explanatory
Type of Informative speech:
Creates a vivid picture in the author’s mind regarding a person, object, event, place or animal
Descriptive
Type of informative speech:
- gives and clarifies the meaning, theory, or philosophy of a specific topic
Definition
Type of informative speech:
- explains or illustrates how something is done
Demonstrative
- The purpose is to persuade
- to adopt a particular viewpoint
- utilise rhetorical devices, emotional appeal, and logical reasoning
Persuasive speech
Type of Persuasive speech that DEMONSTRATE SOMETHING BASED ON FACTUAL EVIDENCE
FACTUAL persuasive speech
Type of persuasive speech that ARGUE FROM A MORAL PERSPECTIVE
Value perspective speech
Type of Persuasive speech that
TRY TO ADVANCE POLICIES, LAWS, ELECTORAL PROGRAMS AND ETC
Policy persuasive speech
ARISTOTLE’S PILLARS OF EDUCATION
- Coherence, structure, facts, data
Logic/Logos
ARISTOTLE’S PILLARS OF EDUCATION
- Reputation, trustworthiness, confidence
Ethos/credibility
ARISTOTLE’S PILLARS OF EDUCATION
- humour, vulnerability, metaphor, storytelling
Emotion/Pathos
_____ is the ability, in each case, to see all of the available means of persuasion. - Aristotle
Rhetoric
- Model that says atte tion and comprehension is important.
- by Petty &Cacioppo
Elaboration Likelihood Model
- aims to captivate an audience’s attention and amuse them
- creative, organized use of speaker’s wit
- usually done in a banquet
Entertainment speech