Chapter 2 Flashcards
Define Marketing & mention its aim.
The process by which an organisation create value for their customers & build strong customer relationships in order to capture value from customers in return.
AIM of MARKETING: To make selling Un-necessary
What is Marketing Management?
The art and science of choosing target markets & building profitable relationships with them.
What are the 4 P’s & C’s of Marketing?
PRODUCT—— CUSTOMER SOLUTION
PRICE — CUSTOMER PERCEIVED COST
PLACE —– CONVENIENCE
PROMOTION —– COMMUNICATION
What are Regional Fashion Centers?
Are certain cities that have become well known for being the places to be to see the latest fashion trends coming out of the best fashion houses.
The following are the fashion centers that are noteworthy:
Paris, France
New York, U.S.A.
Milan, Italy
London, England
Amsterdam, Netherland
Antwerp, Belgium
Stockholm, Sweden
Tokyo, Japan
Los Angeles, USA
Madrid, Spain
Sao Paulo, Brazil
Copenhagen, Denmark
Rome, Italy
Shanghai, China
Melbourne, Australia
Mumbai, India
Berlin, Germany
What is a Fashion Trade Show?
A fashion trade show, isa fair where fashion professionals gather to do business. At the fair, suppliers showcase their collections for the coming season, and buyers get an important overview of upcoming collection and trends.
What is an Exhibition?
a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.
Mention some of the Fashion Trade Shows.
- Texworld USA:Texworld USAis an annual textile and sourcing event held in New York City, showcasing fabrics, trims, and accessories from around the world.
- MAGIC Las Vegas, the world’s leading trade show for men’s, women’s, and children’s apparel and accessories.
- Premiere Visionis a biannual textile and clothing trade show held in Paris.
- Coterie held in both Miami and New Yorkpromises to be the premier platform for retailers looking for women’s apparel, footwear and accessories.
What is Fashion Market Week?
Market week is a time period in which clothing, footwear, or accessory buyers travel to a particular location to plan their purchases for the season.
They will review the new collections and make decisions regarding which vendors they plan to utilize. Market Week is a good time for buyers to meet with new vendors as well as vendors that they have purchased from in the past.
Market Week takes place in various locations. Primarily major cities such as New York, Chicago, Los Angeles, Dallas, Atlanta
What are Fashion Shows/Fashion Week Shows?
Fashion Week is comprised of runway shows so that fashion designers can showcase their latest collections to retailers and the press. It is not a place for buyers to sit with designers to place official orders to purchase product. Fashion Week is primarily to display merchandise to buyers, celebrities, and the press.
Paris Fashion Week,
Milan Fashion Week,
New York Fashion Week
London Fashion Week
Arab Fashion Week
Vancouver Fashion Week
