Chapter 2 Flashcards
While technologies make it easy for individuals to track fitness data on their own, they lack the ability to address many of the unforeseen obstacles otherwise addressed by a _________
Virtual coach
Next time a client cannot make an in-person session work, reschedule with a virtual _____ instead of canceling altogether. Having the ability to provide clients an alternative option can help address and overcome client objections
Session
Understanding how to gauge and measure a client’s engagement as a virtual _____ is a crucial skill to providing effective virtual coaching
Coach
Virtual coaches cannot see every angle of the client, cannot act as a _____ and should not provide programming that requires one, should be more diligent about monitoring, demonstrating exercises, and watching for safety concerns such as abnormal discomfort
Spotter
The ______ summary is the who, what, and why of the business.
- who are the founders and key people? Who is the business targeting? What other stakeholders should be considered?
- what makes this business different, more effective, and most importantly, unique?
- why are clients going to come to this new, untested, and unproved business?
Executive
______ statement is what drives the business’s culture and progress over time and should convey a meaning that resonates with founder, employees, and clients
Mission
______ statement is what business will look like long-term, over the next 5-10 years or more
Vision
Business plan _____:
1. Who is the target audience? What challenge does the target audience face that the business can help solve?
2. What is the fitness professional’s personal connection and motivation to help solve this problem?
3. What does the business look like in 1, 5, and 10 years?
Questions
Business _____ questions:
1. What are the unique goals of the business?
2. What makes the company unique to clients? What single thing does the business perform or understand better than anyone else in the industry?
3. Who will the company consist of at inception? What roles will each person have?
Plan
______ plan questions:
1. What is the ideal client’s goal?
2. Where does the ideal client live?
3. How old is the ideal client?
4. How long is the average client enrolled in coaching for?
5. Are there any other specifics about the ideal client?
Business
The _____ step is to develop a base service. The base service forms the foundation for the USP and should be something the target market audience needs
First
Business plan _______:
1. What are two common competitor features that the company might offer clients?
2. What are two standard features that other companies are not highlighting?
3. Describe the USP in 1-2 sentences.
Questions
Business plan ______:
1. What is the core service?
2. What are two variations of that service and how do those variations relate to the core service?
3. What is one unique feature for each of those new variations?
Questions
Having pre-made training ______ that are easy for the business owner to modify and customize for each client will save hours of work developing programming for each client
Templates
Business _____ questions:
1: will the service best fit into an economy, penetration, skimming, or premium price strategy?
2. Will the company charge a one-time, pre-paid package fee or a recurring monthly subscription?
3. Will the company test other pricing strategies or price points?
Plan
Downgrading is an important option to provide to _______. It is better to have a client downgrade rather than leave altogether.
Clients
The four P’s of _______ are product, price, place, and promotion
marketing
Business plan questions (product):
1. What problem is the product solving?
2. What are the features and benefits of the product?
3. What is the primary pain point that the target customer is facing?
4. How will this benefit the customer?
Answer these.
Business Plan Questions (price):
1. What is the price point for the product? (economy, luxury, most likely penetration)
2. Is the pricing monthly or one-time?
3. Is the company offering discounts?
4. Is there a trial or guarantee?
Answer these.
Business plan questions (place):
1. Where do the business’s target customers look for information (social media, podcasts, videos, etc)?
2. Where does the target customer view information on fitness (work, home, gym, etc.)?
Answer these.
Business plan questions (promotion):
1. Is the target customer a bargain shopper?
2. Will paid advertising or free content best appeal to the target audience and properly convey the overall message?
Answer these.
A sales funnel can be broken into four parts:
1. Awareness
2. Interest
3. Decision
4. Action
Yes
