chapter 2 Flashcards

1
Q

What is e-marketplace?

A

the online platform where the exchange of goods and services take place.

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2
Q

What are the participants of EC?

A
  1. customers
  2. sellers
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3
Q

What are the components of EC?

A
  1. products & services
  2. infrastructure
    3.front end - interface where customers can interact with seller’s business portal. Eg. catalog
  3. backend - activities that support online order fulfillment. Eg. packaging
  4. intermediaries
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4
Q

What are the types of e-marketplace?

A
  1. private sell-side - company sell to other company standard or customized products
  2. private buy-side - company buy products from invited supplier
  3. public e-marketplace
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5
Q

What are the types of portals?

A
  1. commercial - shopee
  2. corporate - sharepoint
  3. publishing - ScienceDirect
  4. personal - Blogger
  5. mobile - Google Map
  6. voice - WhatsApp
  7. knowledge - ilearn
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6
Q

What are the types of intermediaries?

A
  1. brokers - facilitates transaction between sellers & buyers - insurance agent
    2.informediaries - gather information on behalf of commercial organizations & customers
  2. e-distributor - distribute electronic catalogs products from various companies
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7
Q

What are the types of auction?

A
  1. 1 seller, 1 buyer
  2. 1 seller, many buyers (forward auction)
  3. 1 buyer, many sellers (reverse auction)
  4. name-your-own-price
  5. many sellers, many buyers
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8
Q

What are the limitations of auction?

A
  1. security
  2. fraudulent
  3. limited participation
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9
Q

What are the impacts of auction?

A
  1. a form of social mechanism to determine price
  2. part of e-commerce component
  3. individual profits.
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