Chapter 2

Question 1

Communication Tiers

Answer 1

• Theorist: John Powers
• The “outsiders perspective”
• 4 tiers: The nature of the message, the nature of the communicator, levels of comm., and contexts of comm.

Question 2

Tier 1: The nature of messages

Answer 2

• Foundational Tier
• Core concept
• Verbal and non verbal messages

Question 3

Tier 2: The nature of the communicator

Answer 3

• The relationship between the message and its creator.

- The individual, the relationships created, and the role in culture

Question 4

Tier 3: Levels of comm.

Answer 4

-Is it interpersonal, group, or public?

The scale of the comm.

Question 5

Tier 4: Contexts of comm.

Answer 5

• The situation of the comm.

- The social contexts in which the comm. is occuring

Question 6

Traditions of Comm. Theory

Answer 6

• Robert Craig
• Divided into 7 traditions on the perspective of comm.
• Semiotic, Phenomenological, cybernetic, sociopsychological, sociocultural, critical, and rhetorical

Question 7

Semiotic Tradition

Answer 7

• The study of how signs make a difference in people’s lives by examining the relationship between those signs
• Divided into 3 parts: semantic( the study of the meaning of s&s), Pragmatics( the implications of sign use), and syntactic( the ways signs are combined into the system of meaning

Question 8

Phenomenological tradition

Answer 8

• Focuses on active interpretation of the world through direct experience.
• What is “reality?”

Question 9

Cybernetic Tradition

Answer 9

• Interconnecting systems in which various elements influence one another
• Together they form something more than the sum of the parts

Question 10

Sociopsychological Tradition

Answer 10

• The individual is a social being
• 3 branches: behavioral( how people behave in comm. situations), Cognitive(how people acquire, store, and process info that leads to certain behavior), Biological(as stated, the biology of people comm.)

Question 11

Sociocultural Tradition

Answer 11

• Focuses on individual identity as part of a larger group.
• Concerned with interaction and interpretation - reality is constructed through language.
• Theorist: Wittgenstein(Language game), J.L Austin(speech acts), Ting-Toomey(Identity negotiation theory)

Question 12

Critical Tradition

Answer 12

• The study of power from, through, and in communication.

- Marxism, postmodernism